Position: Partnerships Associate Principal, Via Transportation, Inc. (New York City, NY) - Telecommuting permitted
Duties: Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations for Via Student Transit. Conduct outreach interviews with school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations. Measure the effectiveness of outreach initiatives and recommend engagement approaches based on customer response data and market insights. Collect and analyze customer feedback and operational requirements from prospective educational organizations to evaluate product-market fit and inform marketing strategies. Analyze market conditions, competitive activity, and customer adoption trends and provide recommendations to improve product positioning and market competitiveness. Develop expertise in the student transportation market and analyze competitive offerings, customer needs, and industry trends to recommend positioning and differentiation strategies for Via Student Transit. Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials. Build targeted email outreach campaigns targeted at school districts and county departments to increase engagement and awareness amongst school districts and county departments. Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives. Develop Via Student Transit marketing materials, leveraging technical and emotional messaging. This includes building webinar content, writing blog posts/marketing handouts in collaboration with the Marketing team. Analyze marketing performance data and market research findings to develop recommendations regarding messaging, positioning, value proposition, and marketing initiatives. This involves data driven and story telling capabilities. Partner with internal teams to develop proposals, presentations, and communications materials that effectively communicate Via Student Transit’s capabilities and solutions.
Salary: $64,834 to $87,500
Requirements: Bachelor’s Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field. Two years of experience in the offered position, or in a similar occupation, involving the development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry. Experience utilizing Salesforce CRM or similar customer relationship management platforms. Telecommuting permitted.
Contact: Sharon Lee, SVP, People Operations
Via Transportation, Inc.
114 5th Avenue, 17th Floor
New York, NY, 20022
(888) 501-7511
Via is an equal opportunity employer.
Skills Required
- Bachelor’s degree or higher, or foreign educational equivalent, in Marketing, Communications, or a related field
- Two years of experience in the offered position or a similar occupation involving business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry
- Experience utilizing Salesforce CRM or similar customer relationship management platforms
Via Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Via and has not been reviewed or approved by Via.
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Fair & Transparent Compensation — Pay is considered fair or competitive in some roles, with mentions of high base salaries and achievable incentives. Feedback suggests equity is available and sometimes easy to exercise after vesting.
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Equity Value & Accessibility — Equity is referenced as part of the package and viewed positively in certain cases. Feedback suggests equity terms can be favorable and contribute to overall compensation satisfaction.
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Healthcare Strength — Healthcare benefits are highlighted as a strong point within the benefits package. Feedback suggests health coverage is valued by some employees.
Via Insights
What We Do
We build technology that changes the way the world moves. Our guiding principle is simple: the future of transportation is dynamic, shared public mobility — the kind that reduces carbon emissions across cities, compliments existing transit infrastructure, and provides equitable access to efficient, affordable ways of getting around. For everyone.
Why Work With Us
You’ll work in an established startup that’s growing at staggering speed. We have plenty of room for the most bold among us to dream it up and make it happen. You’ll be empowered to experiment, and encouraged to challenge what we’ve already done while making stuff no one’s even thought of yet.
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