Partner Relations & Content Marketing Coordinator, APAC

Posted Yesterday
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Tokyo, JPN
Hybrid
Junior
Digital Media • eCommerce • Gaming • Mobile • News + Entertainment
The world’s largest destination for all things anime.
The Role
Manage approval submissions and creative asset reviews for assigned APAC titles, liaise with licensors, track timelines and risks, coordinate cross-functional teams, and improve approvals process visibility and reporting to ensure timely campaign launches.
Summary Generated by Built In
About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

About the role

As Partner Relations & Content Marketing Coordinator, you will help keep marketing campaigns moving by managing approval submissions and creative asset review for titles globally. You will be the main contact for assigned titles, working with licensors to secure feedback and clear approvals while helping our teams stay aligned on requirements and timelines. You will play an important part in helping Crunchyroll bring campaigns to market smoothly by reducing delays, improving coordination, and building trust with content partners. You will join a well-established team with existing processes and close support from teammates doing similar work. This team partners across Marketing, Content, Product, Business Development, Content Operations, and Communications to support successful promotions from planning through launch.

In the role of Partner Relations & Content Marketing Coordinator, you will report to the Director, Partner Relations & Content Marketing.

We are considering applicants for the location of Tokyo, Japan.

Core Areas of Responsibility
  • Manage marketing approval submissions for assigned titles with licensors across Japan, China, Hong Kong, Taiwan, and South Korea, ensuring you submit materials accurately, track them closely, and follow them through to decision.
  • Be the primary contact for creative asset review on assigned titles, coordinating feedback, revisions, and approvals so campaigns stay on schedule.
  • Build and maintain trusted relationships with licensors by being transparent and consistent in how Crunchyroll supports each title and partner.
  • Coordinate additional approval and asset needs that support Brand Managers, helping connect teams across Marketing, Product, Business Development, Content Operations, Communications, and other partners involved in campaign execution.
  • Help improve visibility and consistency across the approvals process by tracking status, flagging risks early, and supporting documentation and reporting that strengthen planning and future campaigns.
About You

We get excited about candidates, like you, because...

  • 2+ years of experience in marketing coordination, approvals, partner management, content operations, or a similar role within entertainment, media, licensing, or consumer-facing brands.
  • Experience managing multiple creative assets, timelines, and review cycles across several partners and projects at once.
  • Experience working with external partners across different cultural and business contexts with Japan-based partners or licensors.
  • Experience supporting approvals, campaign execution, or asset trafficking for marketing promotions from submission through final delivery.
  • Experience with project tracking and asset management tools used to monitor status, organize materials, and keep cross-departmental teams aligned.
  • Native to Business level Japanese skills.
  • Native to Business level English skills.
  • Fluency in Mandarin (Chinese) and/or Korean is a plus.
About the Team

The Partner Relations & Content Marketing team is the bridge between Crunchyroll's content creators and licensors and the rest of the company. The team is critical to bringing anime marketing to life, helping promotions move forward through partner support, approvals, and alignment on title representation. We are a well-established team with longstanding processes, deep partner knowledge, and close collaboration across the business. We measure success by how effectively it helps maximize the marketing potential of each title while building and maintaining strong, trusted relationships with licensors and content creators.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Competitive Salary
  • Health Insurance through Sony Kenko Hoken Kumiai
  • 401(k) Retirement Plan
  • Allowances for Gym & Wellness, Cellphone, Meals, Commuting
  • Crunchyroll Premium account
  • Professional Development
  • Company's Paid Parental Leave
    • up to 22 weeks for birthing parents
    • up to 12 weeks for non-birthing parents
  • Hybrid Work Schedule
  • Paid Time Off
  • Flex Time Off
  • 5 Yasumi Days
  • Half-Day Fridays during the summer
  • 3 Obon Summer Yasumi Days
  • Winter Break

#LifeAtCrunchyroll #LI-Hybrid 

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Kaizen. We have a growth mindset committed to constant forward progress.
  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

Skills Required

  • 2+ years of experience in marketing coordination, approvals, partner management, content operations, or similar role
  • Experience managing multiple creative assets, timelines, and review cycles across several partners and projects
  • Experience working with external partners across different cultural and business contexts, including Japan-based partners or licensors
  • Experience supporting approvals, campaign execution, or asset trafficking from submission through final delivery
  • Experience with project tracking and asset management tools to monitor status and organize materials
  • Business-level Japanese language skills
  • Business-level English language skills
  • Fluency in Mandarin (Chinese) and/or Korean

What the Team is Saying

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The Company
Berlin, Germany
1,300 Employees
Year Founded: 2006

What We Do

At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.

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Crunchyroll Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.

Typical time on-site: 3 days a week
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