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The Role
The Partner Marketing Program Manager will develop and implement scalable marketing programs to support the partner ecosystem, ensuring brand consistency and driving demand and revenue. They will collaborate across teams and utilize data to optimize marketing initiatives and measure effectiveness.
Summary Generated by Built In
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Partner Marketing Program Manager
Why We Have This Role
We are seeking a strategic and operationally excellent Partner Marketing Program Manager to build and scale our partner marketing capabilities globally. This role will create the infrastructure, programs, and resources that enable our partner ecosystem to market and sell Qualtrics solutions effectively. You will partner closely with regional and cross-functional teams to ensure programs are easy to adopt and execute. You'll develop scalable marketing programs, templated content, and turnkey campaigns that empower partners to drive demand while maintaining brand consistency and quality.
How You’ll Find Success
- Program mindset: You think in systems and frameworks, building replicable programs rather than one-off initiatives
- Partner ecosystem fluency: Deep understanding of how different partner types (SIs, resellers, hyperscalers, ISVs) go to market and what they need to succeed
- Marketing utility player: Comfortable across multiple marketing disciplines—content, campaigns, events, digital, enablement—and able to create resources that work across channels
- Strategic orchestration: Ability to coordinate complex, multi-stakeholder initiatives and ensure alignment across partner teams, regional marketing, product marketing, and sales
- Scalability focus: Natural ability to identify what can be templated, packaged, and distributed at scale versus what requires customization
- Data-informed decision making: Use performance metrics and partner feedback to continuously optimize program effectiveness and demonstrate ROI
How You’ll Grow
By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.
- As a member of our global marketing organization, you will join a diverse and inclusive community that values the voice of each individual
- You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness
- Your responsibilities will include building the marketing infrastructure that enables our entire partner ecosystem to drive demand and revenue at scale
- You'll gain deep expertise in partner ecosystem dynamics and scalable marketing operations—skills that are increasingly valuable as companies shift toward ecosystem-led growth
- You'll develop your ability to influence without authority, driving alignment across a matrixed organization and becoming a trusted advisor to partner and marketing leadership
Things You’ll Do
- Lead Partner Marketing Program Development
- Create partner marketing playbooks and how-to guides for different partner types, industries, and use cases to support execution at scale
- Design integrated partner marketing programs that support key product lines, customer segments, and partner initiatives
- Serve as a central program lead, coordinating efforts across partner marketing, integrated marketing, field marketing, and other key teams
- Build Scalable Partner Marketing Programs
- Create partner event kits with booth materials, demo scripts, presentation templates, and promotional items for local deployment
- Develop campaign-in-a-box programs with pre-built emails, landing pages, social content, and audience targeting guidance
- Design turnkey webinar and workshop programs with presentation decks, speaker guides, and follow-up sequences
- Develop and maintain a centralized partner marketing resource library in Highspot
- Drive Cross-Functional Collaboration and Alignment
- Partner with regional marketers across LATAM, North America, EMEA, and APJ to ensure programs are adaptable for local execution
- Align with partner operations on systems, processes, and measurement frameworks.
- Manage stakeholder alignment and resource allocation to ensure program success and timely delivery
- Measure, Optimize, and Report on Program Performance
- Establish KPIs and reporting frameworks to track program adoption, partner engagement, pipeline, and revenue impact
- Conduct regular partner feedback sessions to identify gaps and improvement opportunities
- Analyze which programs and assets drive the highest partner utilization and business outcomes
What We’re Looking For On Your Resume
- 6-8+ years of B2B marketing experience with at least 4 years in partner marketing, channel marketing, integrated campaigns, or program management
- Bachelor's degree in marketing, communications, business, or related field
- Proven track record building scalable marketing programs that drive measurable business impact and pipeline generation
- Experience working with partner ecosystems in enterprise software, SaaS, or technology industries
- Excellent strategic thinking and project management skills with ability to manage multiple complex initiatives simultaneously
- Strong communication and collaboration skills with ability to engage and influence diverse stakeholders across functions and geographies
- Demonstrated ability to create high-quality marketing content and collateral across various formats and channels
What You Should Know About This Team
- We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
- Though small in number, our team is agile and fiercely determined.
- Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
- Challenges excite us, as we view them as opportunities for growth and positive transformation.
- We are not merely observers of change; we actively initiate and drive it.
- Based in our Seattle or Provo offices, this role represents a unique opportunity to drive strategic partnership marketing at a global scale.
Our Team’s Favorite Perks and Benefits
- Opportunity to play a key role in expanding Qualtrics' presence in the North American market
- Work with a dynamic, global team that values innovation and strategic thinking
- Competitive compensation and professional development opportunities
- Chance to work with cutting-edge experience management technology
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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The Company
What We Do
Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.
Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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About our Teams
Qualtrics Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Typical time on-site:
3 days a week
