Partner Marketing Manager

Posted 16 Days Ago
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Sydney, New South Wales, AUS
In-Office
Mid level
Design • Appliances • Manufacturing
The Role
Lead partner marketing strategies and execution across Australia, delivering co‑marketing campaigns with retail, builder and kitchen specialist partners to drive brand awareness, product advocacy and consumer conversion. Build trade partner enablement and advocacy, collaborate with local and global sales and marketing teams, and contribute to market share, revenue and brand health through strategic and operational campaign delivery.
Summary Generated by Built In

The Role

Fisher & Paykel is one of Australasia’s best-known brands, a global company with a strong heritage. Our New Zealand origins, curious nature and passion to develop products designed around people are core elements that make us unique.

Driven by our brand values of being real, sustainably minded, generous and curious, as a team we take a collaborative approach, have a culture where ideas are heard, and are united in our leading goal to be the world's most human-centred, #1 premium appliance brand

We’re looking for an experienced marketer to take on the role of Partner Marketing Manager, leading partner marketing channel strategies and campaigns across Australia.

Partner Marketing Manager is responsible for deeply leveraging our commercial partnerships across retail, builder and kitchen specialist channels to deliver brand and product marketing objectives.

This is achieved through two distinct but complementary workstreams:

Co-Marketing, which targets the end consumer through our trade partners’ channels to build brand awareness and drive product conversion; and

Trade Partner Enablement, which targets the trade partners themselves to build advocacy, belief and share of their business for our brand and products. Contributing to the overall achievement of market share, revenue & profit objectives and overall brand health.

Key Role Responsibilities include

Co‑Marketing planning, alignment and performance, along with delivery and operational execution.

In addition, the role is responsible for driving Trade Partner Enablement and strengthening partner advocacy.

Leading Co-Marketing and Trade Partner Enablement activity across Australia, working with retail, builder and kitchen specialist partners to drive brand awareness, product advocacy and consumer conversion.

Operating at both a strategic and executional level, collaborating closely with local and global sales, marketing and brand teams to deliver aligned outcomes.

So that's the role, who are you?

You will have demonstrated experience, (3-5+ years) as a Marketing Manager with strength in B2C Co-Marketing and Trade Partner Enablement across retail consumer electronics, consumer goods or FMCG or related industries. Proven ability to build effective commercial partner relationships that drive brand advocacy and conversion.

What we offer

We can give you the rare opportunity to move into a large, complex global organisation headquartered in NZ, where you will gain wide exposure across the business. This role has diverse and exciting challenges and the chance to continually learn and develop.

Along with a competitive salary, flexible working, ongoing development and excellent growth and progression opportunities, as a valued member of our team, you’ll enjoy generous discounts on Fisher & Paykel and Haier products.

Ready to take the next step in your marketing career? Join us and help shape the future of our brand through powerful partnerships and industry‑leading execution.

Don’t forget to include your CV and a cover letter — it helps us really get to know the person behind the application!

#LI-Hybrid

#LI-CU1

Fisher & Paykel is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

Skills Required

  • 3-5+ years experience as a Marketing Manager
  • Proven experience in B2C co-marketing and trade partner/channel enablement (retail, consumer electronics, consumer goods, FMCG or related)
  • Demonstrated ability to build and manage commercial partner relationships to drive brand advocacy and conversion
  • Experience collaborating with local and global sales, marketing and brand teams to deliver aligned outcomes
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The Company
HQ: Auckland
2,159 Employees
Year Founded: 1934

What We Do

Fisher & Paykel Appliances designs, manufactures & markets a range of innovative household appliances developed with a commitment to technology, design, user-friendliness & environmental awareness. We have been designing products since 1934 & have grown into a global company operating in 50 countries, manufacturing in Thailand, Mexico, China and Italy. Our design heritage is founded on a pioneering spirit & a culture of curiosity that has challenged conventional appliance design to consistently deliver products tailored to human needs. For us, legacy is about looking to the future while ensuring what we develop today is aligned to the fundamental principles of sustainable design. We are committed to ongoing research and development. Our culture is one of open innovation, which allows people to work collaboratively to find insights & ideas that connect with our customers & respect our planet. Fisher & Paykel Appliances Ltd includes other subsidiary companies. Dynamic Cooking Systems Inc, in the USA specialises in outdoor & indoor cooking products some of which are now available in Australia & NZ, & Fisher & Paykel Italy specialises in European cooking products. Privacy Policy: www.fisherpaykel.com/privacy

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