Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Partner Marketing Manager
We are looking for a Partner Marketing Manager to join our Marketing division. In this role, the Partner Marketing Manager will play a critical role in driving awareness, adoption, and growth of athenahealth’s partner ecosystem. This individual will be responsible for developing and executing integrated marketing programs that promote partner solutions to the athenahealth client base, elevate the athenahealth Partner Marketplace, and strengthen engagement with our partner community. Reporting to the Director of Partner Marketing, the Partner Marketing Manager will work cross-functionally with internal teams as well as directly with partners to deliver impactful multi-channel campaigns.
Job Responsibilities
- Develop and execute strategic multi-channel campaigns (email, in-product, webinars, content, events) that drive awareness and adoption of strategic partner solutions within the athenahealth client base.
- Collaborate with Partner Management and Product Marketing to translate partner value propositions into compelling client-facing messaging.
- Track performance and optimize programs based on engagement and adoption metrics.
- Lead marketing initiatives that promote the athenahealth Partner Marketplace and overall ecosystem.
- Support go-to-market strategies for new partner launches and key solution categories.
- Support end-to-end marketing efforts at industry events—from pre-event promotion to onsite engagement and post-event follow-up—to drive new partner recruitment.
- Support development of leadership programs (blogs, case studies, webinars, speaking opportunities) that highlight partner innovation and ecosystem value.
- Create scalable marketing toolkits, playbooks, and assets to support partner promotion and co-marketing programs with strategic partners.
- Develop and execute scalable communication plans to keep a large partner ecosystem apprised of program updates, changes, and opportunities.
- Lead the partner communications plan for the launch of the user conference sponsorship prospectus, driving awareness and solicitation of sponsorship commitments across the partner ecosystem.
- Manage end-to-end communications for sponsoring partners before, during, and after the event to ensure clarity on deliverables, timelines, and post-event follow-up.
- Lead cross-functional collaboration with Marketing Operations to implement scalable lead tracking, reporting, and performance measurement for a growing partner ecosystem.
- Work with Marketing Operations to standardize reporting and dashboards that provide visibility into partner program performance and ROI.
Typical Qualifications
- Bachelor’s degree in a relevant field
- 5+ years of B2B marketing experience, preferably in SaaS, healthcare IT, or platform ecosystems.
- Strong campaign planning and execution skills across digital, content, and event channels.
- Ability to influence and collaborate in a matrixed organization with multiple stakeholders.
- Excellent written and verbal communication skills.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Data-driven mindset with experience measuring and optimizing marketing performance.
- Proven experience in partner / ecosystem marketing or customer marketing.
- Experience marketing to healthcare organizations or within health IT.
- Familiarity with marketplace or platform-based business models.
Expected Compensation
$92,000 - $156,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
Top Skills
What We Do
athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
For more information, please visit www.athenahealth.com
Why Work With Us
We are here to make an impact on the healthcare industry at scale. We enable our diverse teams to move fast, grapple with interesting technical challenges, and innovate at every level. We are on a modernization journey and build on the hybrid cloud. We deliver best-in-class solutions to help every patient receive the best possible care.
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