Partner Marketing Manager

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Partner Marketing Manager to be a part of making this happen.

About the Role

The Partner Marketing Manager is a self-sufficient, strategic marketer responsible for leading programs and initiatives that deepen engagement with Arctic Wolf’s most invested partners and elevate their experience across the partner lifecycle. This role drives meaningful, high-impact engagement among executive, technical, and sales audiences through signature programs such as Partner Jam (Global Partner Week), the Partner Advisory Council, and the Partner Champions Club.

Reporting to Director, Global Partner Marketing, the ideal candidate combines executive presence and communication, strong product and business acumen, and operational excellence with a creative, “builder” mindset. Balancing strategy and execution, this person will:

• Strengthen partner loyalty through deeper connection, recognition, and access.

• Translate engagement insights into strategic decisions that shape channel investments and benefits.

• Equip internal and external teams with scalable, high-value engagement frameworks that redefine what it means to partner with Arctic Wolf.

Responsibilities

Lead high-impact partner programs that strengthen relationships and elevate the partner experience

• Own strategy and execution for flagship engagement programs, including Partner Jam (Global Partner Week), Partner Advisory Council, and Partner Champions Club.

• Align cross-functional and executive stakeholders across Channel, Product, Customer Success, and Sales to drive cohesive event strategy, content, and follow-up.

• Deliver consistent, high-impact partner experiences through thoughtful planning, communication, and vendor management.

• Manage and report on program budgets to ensure investments deliver measurable partner and business results.

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Transform partner engagement into a strategic growth engine

• Partner with the Lifecycle & GTM Manager to translate lifecycle strategy into actionable engagement programs and communications.

• Leverage engagement data and insights to grow Arctic Wolf’s most committed partners and inform benefit design, channel growth strategy, and program investments.

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Deepen partner loyalty, advocacy, and community connection

• Design exclusive experiences that recognize and engage top-performing partners while reinforcing the value of partnership.

• Integrate incentives, gamification, and communications strategies that drive participation and advocacy.

• Build scalable playbooks that regional and global teams can replicate to deliver consistent, high-value engagement.

Advance Arctic Wolf’s partner-first strategy

• Define and measure engagement health, sentiment, and advocacy to track success and guide continuous improvement.

• Collaborate across Channel Leadership, Growth & Revenue Marketing, Global Partner Marketing, Enablement, and Operations to align engagement programs into a unified partner experience strategy.

• Share best practices globally to ensure consistency, scalability, and innovation across partner types and regions.

Who You Are​

• Proven experience developing and executing executive-level or high-touch partner programs that drive engagement and measurable business impact.

• Exceptional communication and executive presence, with the ability to influence and align stakeholders across functions and levels

• Deep channel acumen, including partner business models, profitability levers, go-to-market strategies, and engagement best practices; strong understanding of how marketing and sales funnels accelerate partner-driven pipeline.

• Analytical and data-driven, skilled at interpreting performance metrics, extracting insights, and applying continuous improvement.

• Highly organized and proactive, with excellent prioritization, project management, and problem-solving skills.

• Collaborative relationship builder who fosters trust and alignment with sales leaders, partner teams, and cross-functional stakeholders.

• Able to manage budgets and prioritize investments based on performance and business need.

• Familiarity across Salesforce, PRM platforms, and marketing automation tools.​

Minimum Qualifications

• 5-7+ years proven experience in B2B field or partner marketing

• Comfortable leveraging marketing automation tools and Salesforce to build campaigns and track performance

• Must be willing and able to travel up to 20%, namely to Partner events 

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Preferred Qualifications

• Experience working for cloud services/security technology company with mid-market focus

• 5-7 + years directly relevant experience preferred

• Bachelor’s degree in Marketing, Business, English or Communications, or related field of study

On-Camera Policy

• To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.

• Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.

• We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry. 

Our Values  

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.  

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.   

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.  

All wolves receive compelling compensation and benefits packages, including:  

• Equity for all employees 

• Flexible time off and paid volunteer days 

• RRSP and 401k match 

• Training and career development programs 

• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services 

• Robust Employee Assistance Program (EAP) with mental health services 

• Fertility support and paid parental leave 

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected].  

Security Requirements  

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies).

• Background checks are required for this position.

• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations.