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Our mission is to help organizations serve and support customers and employees in proactive, personalized ways.
The Role
Develop and execute partner marketing programs across North America to generate pipeline, accelerate opportunities, increase partner engagement, and drive customer adoption. Responsibilities include localized go-to-market strategies, demand creation, partner collateral, case studies, digital and content marketing assets, market development fund management, performance tracking, and partner readiness programs. The role collaborates with field, product, ecosystem, and local marketing teams and requires regional travel.
Summary Generated by Built In
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Partner Marketing Manager
Why We Have This Role
We are seeking an exceptional Partner Marketing Specialist to drive commercial impact by creating and executing targeted partner marketing initiatives across North America. This role will focus on developing and implementing marketing strategies to build and accelerate pipeline for our partner ecosystem in the region.
How You’ll Find Success
- Deep understanding of the North American business ecosystem and technology market
- Strong knowledge of channel marketing programs, with a focus on increasing channel sell-through in North American markets
- Proven ability to develop localized marketing programs that drive partner engagement and customer adoption
- Excellent communication skills, with the ability to build relationships across diverse cultural contexts
- Detail-oriented and capable of managing multiple projects in a dynamic, fast-changing environment
- Creative problem-solver with an ability to develop innovative marketing approaches for the North American market
How You’ll Grow
By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.
- As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
- You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
- Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
- We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.
Things You’ll Do
- Develop and implement marketing programs specifically tailored to North American partners - including system integrators, hyperscalers, resellers, and technology partner
- Create region-specific demand creation programs designed to drive new pipeline and accelerate opportunities in the region
- Collaborate with North America field marketing, global product marketing, and ecosystem teams to develop localized go-to-market strategies
- Develop partner-ready marketing collateral that resonates with the North American market, including:
- Customized sales and marketing materials
- Localized case studies and success stories
- Region-specific digital and content marketing assets
- Manage market development funds (MDF) for North American partners, including proposal management and performance tracking
- Work closely with local marketing teams to leverage and adapt global marketing programs for the North American context
- Support partner readiness and certification programs tailored to the region's unique business landscape
What We’re Looking For On Your Resume
- 6+ years of marketing experience, with a strong focus on the North American technology sector
- 6+ years of experience in channel marketing or partner ecosystem development
- Bachelor's degree in marketing, communications, or related field; MBA preferred
- Demonstrated success in developing and executing partner marketing programs in North America
- Experience with enterprise software and B2B marketing in technology industries
- Proven track record of creating marketing strategies that drive partner performance and revenue growth
- Ability to travel in the region
What You Should Know About This Team
We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
- Though small in number, our team is agile and fiercely determined.
- Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
- Challenges excite us, as we view them as opportunities for growth and positive transformation.
- We are not merely observers of change; we actively initiate and drive it.
- Based in our Seattle or Provo offices, this role represents a unique opportunity to drive strategic partnership marketing at a global scale.
Our Team’s Favorite Perks and Benefits
- Opportunity to play a key role in expanding Qualtrics' presence in the North American market
- Work with a dynamic, global team that values innovation and strategic thinking
- Competitive compensation and professional development opportunities
- Chance to work with cutting-edge experience management technology
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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Skills Required
- 6+ years of marketing experience focused on the North American technology sector
- 6+ years of channel marketing or partner ecosystem development experience
- Bachelor's degree in marketing, communications, or a related field
- MBA
- Experience with enterprise software and B2B marketing in technology industries
- Demonstrated success developing and executing partner marketing programs in North America
- Proven track record creating marketing strategies that drive partner performance and revenue growth
- Ability to travel in the region
What the Team is Saying
Saloni
Software Engineer
Alexia
Software Engineer
Kate
Product Marketing Manager, Frontline CX Product Portfolio
Qualtrics Compensation & Benefits Highlights
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Wellbeing & Lifestyle Benefits — Distinctive lifestyle perks such as an annual wellness reimbursement, an annual Experience Bonus, and short work-from-anywhere flexibility are frequently highlighted. Feedback suggests these additions provide tangible value beyond the core package.
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Healthcare Strength — Health coverage is described as robust with multiple plan options and a substantial employer contribution toward premiums. Feedback suggests medical, dental, and vision offerings are a consistent strong point.
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Parental & Family Support — Family-building resources include fertility support plus adoption and surrogacy reimbursement, paired with parental leave programs and return-to-work transition support. Feedback suggests these programs feel inclusive and materially supportive for growing families.
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The Company
What We Do
Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities. Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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Qualtrics Teams
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About our Teams
Qualtrics Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Typical time on-site:
3 days a week
