The Role
Build and run partner marketing for EMEA and US: recruit and enable consultancies, VARs and SIs; create enablement kits, co-marketing programs, and measurement to drive partner-sourced pipeline. Shape the partner playbook, run ABM and outreach, support partner onboarding and proof-of-concept, and report partner-influenced results.
Summary Generated by Built In
Factbird helps manufacturers turn real-time production data into decisions they can act on. Since 2016 we've grown from our first customer in Denmark to more than 300 manufacturers across 28 countries, and we're only getting started. Our Manufacturing Intelligence suite is easy to use, honest about the facts, and built for the people on the shop floor first.
We're building a partner channel now: consultants, value-added resellers, and system integrators who already hold the trust of the manufacturers we want to reach. This role exists to make Factbird the obvious partnership to add, help those partners sell with confidence, and turn active partners into a compounding source of pipeline across EMEA and the US.
You'd be one of the people who builds this channel from the ground up, working closely with our EMEA and US partner managers and the wider marketing team to get it right from day one.
About the role
You'll own partner marketing end-to-end, running what is essentially two funnels at once: attracting the right partners and helping those partners win end customers. That means recruiting new partners, equipping them to sell with confidence, and then working alongside them to generate a real pipeline.
This channel is being built now, not inherited, so you'll be shaping the playbook rather than following one. You'll work hand in hand with partner managers across EMEA and the US and with marketing colleagues on brand, content, and demand generation to make sure partner marketing connects to everything else Factbird is doing.
This role suits someone who likes building over maintaining, who's comfortable being the person closest to the partner motion day to day, and who enjoys turning a rough idea into a program partners actually use.
What you'll do
Recruit — attract and sign partners
- Build the "Become a Partner" story and landing experience, including a clear three-model comparison and a business-case calculator.
- Own targeted outreach and account-based campaigns to consultancies, VARs, and system integrators, matched to the partner model that fits each profile.
- Plan partner-recruitment webinars, events, and thought-leadership content that position Factbird as the intelligence platform to resell.
Enable — help partners sell with confidence
- Create the partner enablement kit: pitch decks, ROI and business-case tools, battlecards, objection handling, and co-brandable collateral.
- Support Factbird Academy content and the partner portal so new partners can reach their first joint proof-of-concept within roughly 30 days.
- Keep partners engaged and informed with a regular newsletter and clear, useful communications.
Grow—drive demand together
- Co-create success stories, joint webinars, and through-partner campaigns that give both audiences something genuinely useful.
- Run co-marketing plays and market-development funds, and help prepare quarterly business reviews with partners.
- Measure and report partner-sourced and partner-influenced pipeline, and use what you learn to sharpen the next play.
About you
We're looking for someone who has built partner marketing programs before rather than just run them inside an existing playbook, someone equally comfortable writing a battlecard, briefing a webinar, and reading a pipeline report.
The ideal background
- Around 4+ years in B2B marketing, including 1-2 years in partner or channel marketing.
- A track record marketing to and through partners, specifically resellers, system integrators, or consultancies in technical or industrial environments.
- Experience building marketing programs from scratch, not just inheriting them.
- Strong content and campaign skills across digital, email, and events, with a good eye for a clear message.
- Comfort with account-based marketing and a modern CRM/marketing automation stack; HubSpot is a plus.
- A data-minded approach, measuring what you ship and letting results guide the next step.
- Excellent written and spoken English plus an additional EMEA language (German preferred) and ease working across EMEA and US time zones.
- Familiarity with manufacturing, OEE, MES, or industrial IoT is useful but not required to apply, we'll explore your exposure to it in conversation.
Why Factbird?
People are at the heart of everything we build. We believe great products come from empowered teams — and we work hard to create an environment where you can do your best work and have space for life beyond it.
Here’s what you can look forward to:
- Flexible working hours: We trust you to manage your time. Life isn’t one-size-fits-all, and neither is work.
- Competitive salary: We offer compensation that reflects your skills, experience, and impact.
- Internet reimbursement: Stay connected and productive, wherever you choose to work from.
- Thoughtful, human onboarding: We’ll support you step by step, giving you the context, tools, and guidance you need to feel confident from day one.
- A career path that grows with you: Through bi-yearly Individual Development Plan conversations, we’ll work together to shape a career journey that fits your ambitions.
- Company-wide gatherings & team days: We regularly come together across teams and regions to connect, celebrate, and align on what’s next.
- A global, inclusive culture: We’re proud of our diverse backgrounds and perspectives — and we actively celebrate them in how we work and collaborate.
We’d love to hear from you
If this role feels like a match, we’d be excited to hear from you and explore how you could help shape the future of data collection and production monitoring at Factbird.
And if someone in your network comes to mind who might be a great fit — feel free to share this opportunity with them.
Have questions? You can always reach out at [email protected]
At Factbird, we believe that great work starts with people feeling respected, valued, and included. We are proud to be an equal opportunity employer and are committed to building a workplace where everyone has the opportunity to thrive.
All employment decisions at Factbird are made based on business needs, role requirements, and individual qualifications, without discrimination based on gender, gender identity or expression, age, disability, marital or family status, nationality, ethnic or social origin, religion or belief, sexual orientation, or any other characteristic protected under applicable European and local employment laws.
We celebrate diversity in all its forms and believe that different backgrounds, perspectives, and experiences make our teams stronger and our work better. We warmly encourage all qualified candidates to apply and to bring their whole selves to Factbird.
About
Great people make great things happenFactbird is on a mission to make manufacturing more efficient. We build intuitive tools that give frontline teams the insights they need to reduce waste, improve processes, and stay ahead. Since 2016, we’ve helped manufacturers worldwide drive real change. Now, we’re searching for great people to help us do even more.
Skills Required
- 4+ years in B2B marketing
- 1-2 years in partner or channel marketing
- Proven track record marketing to and through resellers, system integrators, or consultancies
- Experience building partner marketing programs from scratch
- Strong content and campaign skills across digital, email, and events
- Comfort with account-based marketing and a modern CRM/marketing automation stack
- HubSpot experience
- Data-minded approach: measure results and iterate
- Excellent written and spoken English
- Additional EMEA language (German preferred)
- Ease working across EMEA and US time zones
- Familiarity with manufacturing, OEE, MES, or industrial IoT
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The Company
What We Do
Factbird is a user-friendly manufacturing intelligence suite that turns real-time production data into actionable insights, helping manufacturers reduce waste, boost efficiency, and optimize operations.
