About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About the role
The Partner Marketing Specialist serves as a vital link between major global IT vendors and their partner network. They act as a trusted advisor, strengthening relationships and promoting effective marketing strategies tailored to the evolving IT landscape. Beyond typical intermediary roles, they ensure alignment among stakeholders to drive project success. Responsibilities include campaign planning, data management to foster growth, collaboration with local teams on Marketing Development Funds (MDF) support. Success in this role requires a diverse skill set, including communication, collaboration, data analysis, and strategic thinking, all contributing to the overall success of marketing initiatives.
Key Responsibilities:
· Proactively manage partner communication and provide essential support for marketing campaign planning and execution.
· Provide partners with marketing materials and assets created by the vendor for their campaigns.
· Assist in Market Development Fund (MDF) requests and claims, monitoring and tracking ROI.
· Collaborate with partners and local sales/marketing teams to comprehend solution focus and source suitable materials.
· Manage day-to-day partner conversations with marketing teams, ensuring informed support to grow revenues.
· Generate client-ready reporting and analytics by creating and adapting data from various sources.
· Produce marketing briefs for presentations and partner training, emphasising clarity and conciseness.
· Provide multilingual support, translating marketing assets and enabling partners in internal tools through comprehensive training when needed.
· Educate partners on Marketing Fund utilisation and guide effective implementation tools.
· Onboard Partners to vendor tools and platforms, providing necessary training and support.
· Offer support for partners in adhering to branding guidelines to ensure consistent representation.
· Prioritise and manage multiple projects according to short and medium-term needs.
Skills Required:
· Fluent in English and German; additional language proficiency might be required.
· Excellent written and verbal communication skills.
· Some marketing experience demonstrating an understanding of marketing practices.
· Proactive management of partner communication and support for campaign planning and execution.
· Experience with Market Development Fund (MDF) management and ROI monitoring.
· Ability to collaborate effectively with partners and local marketing teams.
· Proficiency in data management, analytics, and crafting clear marketing briefs.
· Independent task management coupled with a collaborative team mindset.
· Strong prioritisation and time management abilities.
Benefits:
• 35 hours of work per week
• Generous Holiday package + National bank holidays
• Opportunity to join a growing business with lots of opportunities to influence.
• 100% Remote working. We have the best of both worlds with a historical remote working setup and an office in London or Madrid.
• Temporary International Remote Working Opportunities
• Life assurance scheme
• Employee referral scheme
• A tailored training and induction plan - we want you to succeed!
• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver
• The opportunity to work within a globally diverse team
• The opportunity to learn new skills in an ever-changing and adaptable business.
Skills Required
- Fluent English and German speaker
- 4-5 years of experience in Partner Marketing, Channel Marketing, or Partner Management (technology sector preferred)
- Experience working with distributors and channel ecosystems
- Experience planning and managing integrated B2B marketing campaigns across online and offline channels
- Experience with MDF processes including request submissions and claims
- Excellent written and verbal communication skills
- Comfortable with public speaking and presenting at events, webinars, and partner-facing engagements
- Tech-savvy with an aptitude for AI usage, process improvement and operational excellence
- Strong client liaison skills with timely and effective responsiveness
- Willingness and ability to travel frequently across Europe for partner meetings and events
The Channel Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Channel Company and has not been reviewed or approved by The Channel Company.
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Leave & Time Off Breadth — Unlimited PTO and a companywide winter shutdown in the U.S. are highlighted, indicating generous time-off flexibility.
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Retirement Support — A 401(k) with company match and a decent investment lineup are described, pointing to solid retirement support.
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Wellbeing & Lifestyle Benefits — Remote-first flexibility and flexible hours are emphasized, supporting work–life balance across many roles.
The Channel Company Insights
What We Do
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
