The Marketing Lead will be part of the Client Organization within US Personal Banking. This role supports the Citi Retail Services (CRS) business - a leader in the payments industry. CRS manages 43 million customer accounts via long-standing partnerships with industry retailers including Sears, Macy’s, The Home Depot and Best Buy. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment solutions that address clients’ evolving needs.
The Marketing Lead is responsible for the development and optimization of marketing strategies to drive acquisitions, spend and loyalty, across several partnerships. They will drive progress forward by collaborating with the broader marketing team, partner management, Connected Commerce, finance, analytics – and partners. Focus is on the full life cycle across partners and Citi owned channels. This individual will also lead planning inclusive of budget oversight, inputs into resource needs for the campaign execution team, and be Sr. lead on controls for their portfolios.
Key Responsibilities:
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Serve as a key member of the marketing team; providing thought leadership and support to help meet sales, revenue, acquisitions, engagement goals – and drive business results.
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Develop Marketing Strategies and partner POVs to drive value across portfolios, working with the broader marketing organization, finance, analytics, and partner management.
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Uncover more value and optimize existing programs
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Develop annual marketing plan, in partnership with day-to-day portfolio leads, inclusive of budgets and resource needs.
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Sr lead in internal/external meetings, help drive alignment and operate as one team.
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Support our controls framework
Qualifications:
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10+ years’ experience in Marketing within the financial services.
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Exceptional communicator; with a focus on action and problem solving
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Proven ability to work collaboratively across internal and external teams; ability to create partnerships and influence teams.
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Thoughtful and intellectually curious; with a growth mindset.
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Consumer-oriented and passionate about the power of marketing.
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A plus: Strong digital marketing experience, Strong digital payment experience.
Education:
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Bachelor’s/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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Job Family Group:
Marketing
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Job Family:
Marketing Program Management
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Time Type:
Full time
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Primary Location:
Schaumburg Illinois United States
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Primary Location Full Time Salary Range:
$144,480.00 - $216,720.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Anticipated Posting Close Date:
May 13, 2025
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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
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