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Halter is on a mission to unlock more productive and sustainable farming and ranching.
The Role
The Partner Marketing Coordinator will create and manage co-marketing campaigns, engage stakeholders, and develop materials that highlight benefits for ranchers, aligning partnerships with key messaging and performance metrics.
Summary Generated by Built In
We’re looking for an experienced Partner Marketing Coordinator to work closely with our core audience of ranchers as we continue expanding in the US. This person will be a co-marketing champion with experience working with partners across multiple marketing channels including, social, website, blogs, newsletters, email, events and product marketing materials.
You’ll help share the story of how a technology like Halter’s supports better land stewardship, improved profitability and smarter grazing management for ranchers You’ll work cross-functionally to create marketing programs, campaigns, and content that bring these partnerships to life while being the person connecting the dots between government programs and on-the-ground ranchers who benefit from them.
Key responsibilities:
- Partnership program promotion: Develop and execute co-marketing initiatives with government agencies, conservation groups, universities, and ranching associations to highlight shared goals and impact. Design and launch campaigns that promote Halter’s role in funding opportunities, research partnerships, conservation, and rangeland programs with clear, approachable materials that help ranchers understand eligibility, benefits, and how to get involved.
- Email, nurture & digital campaigns: Plan and execute targeted email campaigns and nurture sequences to engage key audiences that range from ranchers to program administrators. Use CRM tools (like HubSpot or Salesforce) to segment audiences, deliver relevant content, and track conversion.
- Webinars & events: Host and support rancher education webinars, field days, and virtual events in partnership with agencies and associations. Develop event content, manage logistics, and ensure smooth execution to highlight Halter’s value and partner collaboration. Work with extension groups, local ag industry organization and ranchers to expand further education and grant opportunities available to them.
- Advertising & awareness: Run co-branded advertising campaigns (digital, print, or event-based) that drive awareness and credibility among ranchers, agency stakeholders, and the broader agricultural community.
- Content & storytelling: Develop compelling partner case studies, co-authored blogs, and joint success stories. Translate complex policy programs and conservation initiatives into clear, relatable narratives that resonate with
- Channel partnership-focused: Actively search for new strategic, collaborative relationships and partners that are aligned with our goals and can share the value of Halter through their own channels, communities and platforms.
- Co-marketing enablement: Create toolkits, decks, and joint messaging guidelines to help partners share Halter’s story effectively through their own networks and channels. Work with additional channel marketing partners in various industries to build brand awareness in the ag industry.
- Cross-functional collaboration: Work closely with Halter’s sales, product marketing, and government affairs teams to align messaging and ensure partners have the materials they need to succeed.
- Measurement & optimization: Track campaign performance, lead quality, and partner engagement. Use data to continuously refine strategy and demonstrate impact internally and externally.
Who we are looking for:
- Marketing acumen: You bring 2-4 years of experience in partner marketing, government marketing, or public-sector communications, ideally within agtech, sustainability, or rural industries. You understand how to bridge tech, policy, and human stories.
- Relationship-driven: You’re a connector who is comfortable managing partnerships with multiple stakeholders across agencies, associations, and private sector allies.
- Strategic & analytical: You can easily go from working towards the big picture, to getting in the weeds on project management, planning and detail execution. You’re driven by the data and often use insights to improve outcomes and track return.
- Proactive & independent: You thrive in a fast-paced, quickly-evolving environment. You take initiative, stay organized, and deliver results.
- Mission-minded: You care about agriculture, sustainability, ranching, animals, conservation, and rural communities, and want to use your marketing skills to make a real difference in these categories.
Bonus Experience (Nice to Have)
- Previous experience with ranching industry organizations, university programs, conservation groups, government agencies
- Familiarity with government funding programs or conservation initiatives
- Background in agriculture, grazing management, or public-land operations
- Strong copywriting and campaign management skills
- Experience in a high-growth startup environment
What Your Day Might Look Like
- Host a webinar with one of our conservation partners highlighting the value and benefits for ranches while working with agriculture industry professionals.
- Develop a partner spotlight video featuring a ranch using a partner resource, program or even cost-share funding to adopt Halter.
- Meet with the marketing and government affairs teams to plan Halter’s presence at a sustainability or agricultural conference. You may even lock in a speaking spot, or help build the content for a panel we’re hosting.
- Write a newsletter update highlighting how Halter supports federal wildfire recovery programs.
- Days on ranch for customer and field visits to gather feedback, strengthen relationships, and create content that resonates with your audience.
Why our team loves working at Halter
- Every now and again a company comes along that disrupts and transforms an entire industry, leaving society in a better place. Few people get the opportunity to work at companies like these. Halter is an incredible technology transforming an essential industry. We have a genuine and shared connection to our mission to make a difference in the world.
- Our product changes the lives of our customers, directly improving their livelihoods and their lifestyle. Your work matters.
- Dedicate yourself to solving real-world problems alongside an epic team in a high-growth culture. The excitement, risk and reward of a high-growth technology scale-up on the global stage. Our ideas are truly valued, we are able to move fast, and our impact is real.
- Our personal growth is important. Halter offers an annual USD$750 self-development budget to be used for anything that fuels personal growth.
- Health Benefits - We offer best-in-class insurance for our employees, so they can care for themselves and their families.
- 12 weeks of paid parental leave for primary or secondary caregivers plus many other parental benefits that support you and your family.
- Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
- We're proud to offer 401k and make an employer match. We offer a 100% match on the first 3% you contribute, and a 50% match on the next 2%.
- Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
About Halter
At Halter, we’re on a mission to enable ranchers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-thinks, out-works and out-cares. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
Please also feel free to check out the careers and culture page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
Our Office First Approach
We do have flexible working hours and you can work from home when you need to but we require our team to be in the office as much as you can.
We have an office-first approach because we would like to keep the opportunity for teams to have spontaneous interactions which in turn has allowed our team at Halter to foster strong relationships. Stronger relationships make it easier to disagree, give feedback, do meaningful work and as a result, be higher performing as a team.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your resume, and we’ll be in touch!
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The Company
What We Do
We bridge deep tech into farming and ranching. Halter enables farmers and ranchers to remotely shift, virtually fence and proactively monitor their cows’ health and behavior. Can you imagine watching 500 cows or cattle walk calmly towards the milking shed or their next break? No quad bikes, no dogs, no fences. Just a herd of cows walking at their own pace. People say it looks like magic. Our customers are revolutionizing farming and ranching with Halter. It's changing lives and transforming an industry.
Why Work With Us
There's something special about being surrounded by spectacular people making real change in the world. At Halter, you'll do your best work, with the best people and have the biggest impact in a culture grounded in performance.
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Halter Offices
OnSite Workspace
Our field teams are often on the road however, we believe that in-person interaction is key to building a high-performing culture so there will be times when we would like our team to meet in person.
Typical time on-site:
None
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