We are seeking a creative and reliable Part-Time Social Media Manager to manage and grow our mascot-driven brand across social media platforms. This role focuses on developing engaging content, maintaining a consistent mascot personality, and increasing brand awareness through fun, on-trend posts. Must be located in New York City.
The ideal candidate understands internet culture, storytelling through characters, and how to build a recognisable brand voice using a mascot.
Key Responsibilities
- Mascot Persona Development: Define and execute the mascot’s unique "voice" and personality (e.g., clumsy, heroic, or witty) to make the brand relatable.
- Content Creation: Produce short-form vertical video (TikTok/Reels) and static posts featuring the mascot in "real-life" NYC scenarios and behind-the-scenes moments.
- Community Engagement: Manage proactive and reactive engagement, responding to followers in character to foster brand loyalty. Ability to go out to locations to make content and has the personality to keep the public engaged.
- Campaign Coordination: Assist in implementing marketing campaigns that use the mascot to simplify complex brand messages.
- Analytics Tracking: Monitor performance metrics and audience insights to optimize the mascot’s reach and engagement.
Qualifications
- Social Media Proficiency: Deep understanding of TikTok, Instagram, and YouTube trends.
- Creative Skills: Ability to use basic design and editing tools such as Canva, CapCut, or Adobe Creative Suite.
- Cultural & Hospitality Fluency: Knowledge of the hospitality industry, local & nationwide trends, events, and landmarks to keep the mascot’s content relevant.
- Communication: Excellent storytelling skills and the ability to maintain a consistent character voice.
Compensation: $20/hour
Fairly Even Compensation & Benefits Highlights
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Flexible Benefits — Flexible/hybrid schedules, occasional WFH, personalized Monday–Friday scheduling, and a “strictly no weekend work” stance emphasize work–life balance. These policies suggest day‑to‑day flexibility beyond standard office norms.
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Career-Linked Recognition & Rewards — Performance-oriented rewards such as bonuses, commissions, signing bonuses, profit sharing, and uncapped residual revenue for independent roles highlight pay tied to results. Promotion‑from‑within and access to training/conferences reinforce recognition aligned with growth.
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Wellbeing & Lifestyle Benefits — An open‑door culture, team‑based planning, and nonprofit partnerships are presented as supports for a healthy work environment. These elements complement schedule flexibility to bolster overall wellbeing.
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What We Do
Fairly Even is a a dual-purpose marketing and technology platform focused on empowering entrepreneurs to build passive income streams through business automation tools. We operate primarily in the fintech and hospitality sectors, providing solutions for point-of-sale (POS) systems and automated kitchen technology.
Why Work With Us
Fairly Even offers a distinct career path for sales professionals that blends high-growth startup energy with a human-centric culture. We have an innovative product with clear value. With a supportive culture we thrive on collaboration over competition. Work-life balance is valued while offering an above average compensation package.
Fairly Even Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
