Part Time Social Media Manager

We are seeking a creative and reliable Part-Time Social Media Manager to manage and grow our mascot-driven brand across social media platforms. This role focuses on developing engaging content, maintaining a consistent mascot personality, and increasing brand awareness through fun, on-trend posts. Must be located in New York City.

The ideal candidate understands internet culture, storytelling through characters, and how to build a recognisable brand voice using a mascot.

Key Responsibilities

• Mascot Persona Development: Define and execute the mascot’s unique "voice" and personality (e.g., clumsy, heroic, or witty) to make the brand relatable.
• Content Creation: Produce short-form vertical video (TikTok/Reels) and static posts featuring the mascot in "real-life" NYC scenarios and behind-the-scenes moments.
• Community Engagement: Manage proactive and reactive engagement, responding to followers in character to foster brand loyalty. Ability to go out to locations to make content and has the personality to keep the public engaged.
• Campaign Coordination: Assist in implementing marketing campaigns that use the mascot to simplify complex brand messages.
• Analytics Tracking: Monitor performance metrics and audience insights to optimize the mascot’s reach and engagement. 

Qualifications

• Social Media Proficiency: Deep understanding of TikTok, Instagram, and YouTube trends.
• Creative Skills: Ability to use basic design and editing tools such as Canva, CapCut, or Adobe Creative Suite.
• Cultural & Hospitality Fluency: Knowledge of the hospitality industry, local & nationwide trends, events, and landmarks to keep the mascot’s content relevant.
• Communication: Excellent storytelling skills and the ability to maintain a consistent character voice.

Compensation: $20/hour