The Role
Develop and lead paid social creative strategy across Meta, TikTok, and YouTube. Create concepts, hooks, scripts, and briefs; manage creative testing roadmaps; evaluate performance metrics; identify trends; and optimize campaigns across audiences, formats, markets, placements, and landing pages. Collaborate with creative, brand, e-commerce, and growth teams to drive customer acquisition, revenue growth, and continual creative improvement.
Summary Generated by Built In
ABOUT US
We are Disturbia; a fast growing, independent UK fashion brand specialising in alternative & sub-culture fashion, with an aim to harness the spirit of authenticity and individuality.
Our story is about evolving and disrupting the ordinary. Founded in 2003 by creative graduates Frank and Helen, we look to disturb the suburbs’ with authentically unconventional attire for those drawn to the strange and unusual. Disturbia has since amassed a devoted following worldwide, attracting musicians, artists and free spirits alike.
Over 20 years later, we are an ever-growing team across offices in Northumberland (HQ) and East London. Our in-house team of creatives, do-ers, dreamers, and makers work collaboratively to create unique products and to deliver an exceptional customer experience for those who dare to stand out from the crowd.
THE ROLE
Paid social is our primary acquisition channel and we are looking for an enthusiastic Paid Social Creative Strategist to join our team to drive our creative marketing strategy forward. We are looking for someone obsessed with the social media landscape and equally interested in developing creative frameworks as learning from data insights and performance.
Key Responsibilities
- Develop high-performing paid social creative concepts, hooks and messaging that resonate with target audiences and drive customer acquisition.
- Write clear, conversion-focused creative briefs and scripts, providing the production team with actionable direction from concept through to execution.
- Own the creative testing roadmap, developing hypotheses, prioritising new opportunities and maintaining a consistent pipeline of experiments across formats, angles, and customer type.
- Partner closely with the creative team, providing feedback and guidance to ensure assets are executed to a high standard and optimised for performance.
- Identify emerging consumer trends, cultural moments and platform innovations, translating insights into timely creative opportunities.
- Maintain creative planning and production schedules to ensure a steady flow of new concepts and assets aligned to trading priorities and channel demand.
- Lead the paid social creative strategy across Meta, TikTok and YouTube, supporting customer acquisition, revenue growth and category level targets.
- Evaluate creative performance using metrics such as CTR, Thumb-Stop Rate, CVR, CPA, ROAS etc. to identify opportunity to scale, iterate or retire creatives.
- Drive ongoing optimisation through structured testing throughout the user journey and across markets, placements, and landing page experiences.
- Produce regular performance reporting and actionable insights, helping to shape future creative direction and channel strategy.
- Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation.
- Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns.
- Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance.
- Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation.
- Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns.
- Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance.
Skills, Knowledge and Expertise
- 3-5 years in paid social creative strategy - Meta, TikTok and YouTube specifically. You’ve built, tested and iterated creative at scale and understand what makes each platform tick.
- A track record of data-driven creative that delivered measurable results.
- Deep understanding of creative testing, audience strategy, and the paid social performance funnel.
- Fluent in creative performance metrics e.g. CPA / CPM/ CTR / CVR/ Thumb-Stop Rates etc.
- Excellent collaborator able to work cross-functionally with production, design, brand, and growth teams.
- Strong communicator who can turn numbers into clear, actionable insights.
- Comfortable owning outcomes and excited by the pace and ambition of a high-growth brand.
- Exceptional copywriting skills. Including scroll-stopping hooks, desire fulfilling narratives and performance driven briefs.
Benefits
- 25 days holiday plus bank holidays, increasing with every year of service up to 27 days after 3 years of service
- Annual pay reviews, with inflationary increases as a minimum
- Opportunity to partake in the company bonus scheme
- Flexible and hybrid working, with opportunities to work from home
- Up to 50% employee discount across Disturbia collections
- Enhanced parental leave
- Exclusive access to our regular sample sales
- Access to our cycle to work scheme and high-street retail benefits.
You'll also find a few additional curiosities along the way:
- Regular treats and surprises throughout the year
- Legendary company celebrations hosted twice a year
- The chance to work alongside a talented community of creatives, dreamers and doers
But most importantly of all:
Disturbia has spent the last three years being recognised as one of the UK's fastest-growing businesses, but growth isn't just about numbers. It's about creating opportunities for ambitious people to learn, evolve and carve out their own path. If you're drawn to the unconventional, inspired by creativity, and eager to leave your mark on something extraordinary, you'll find plenty of room to grow here.
Disturbia has spent the last three years being recognised as one of the UK's fastest-growing businesses, but growth isn't just about numbers. It's about creating opportunities for ambitious people to learn, evolve and carve out their own path. If you're drawn to the unconventional, inspired by creativity, and eager to leave your mark on something extraordinary, you'll find plenty of room to grow here.
After all, the most interesting journeys rarely follow the well-trodden road. ✨
About
Welcome to Disturbia. We're an independent, subculture-led fashion brand creating unconventionally authentic attire for a global community of kindred spirits who think and act outside the box of normalcy.Our designs are informed and inspired by the outcast, the esoteric, and the occult- we're always spinning fashion trends on their head in new and unexpected ways. We stand for the other in society, and always want to do right by our community - all while having a hell of a lot of fun in the process.As we continue to grow, so too do we continually seek like-minded individuals to join our ranks. The right candidate for any position will be passionate about their work and dedicated to making the brand the best that it can be as we expand into new frontiers.
Skills Required
- 3–5 years of experience in paid social creative strategy
- Experience with Meta, TikTok, and YouTube paid social platforms
- Track record of data-driven creative producing measurable results
- Deep understanding of creative testing, audience strategy, and the paid social performance funnel
- Fluency in paid social performance metrics including CPA, CPM, CTR, CVR, and thumb-stop rate
- Strong cross-functional collaboration skills with production, design, brand, and growth teams
- Strong communication skills and ability to turn data into actionable insights
- Exceptional copywriting skills, including hooks, narratives, and performance-driven briefs
- Ability to own outcomes and work effectively in a high-growth environment
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The Company
What We Do
Disturbia is a subculture fashion and lifestyle brand founded in 2003, creating gothic and darkly romantic apparel, accessories, and homewares with a focus on individuality and unique designs.
