What you'll do
- Proficiency in managing campaigns on major platforms like LinkedIn, Meta, TikTok, and potentially others like Google Ads
- Develop and execute paid digital media strategies aligned with overall marketing goals, including audience targeting, budget allocation, and campaign structure.
- Plan, launch, optimize and report paid social digital campaigns, including but not limited to campaign setup, audience targeting, budget allocation, bid management, ad creative development, and A/B testing; in partnership with CRO, Data Science and Partner Marketing teams.
- Lead implementation of third-party tools (FMPs, Creative Optimization tools) and work with Applied Science to develop in-house bidding and audience-based optimizations.
- Performance Analysis - Monitor campaign performance closely, analyze key metrics, and steer campaigns to maximize ROI.
- Creating and refining processes to allow for streamlined ways of working and accurate delivery of tasks.
- Leverage our CDP/1P & 3P data to create audiences (inclusion, exclusions, etc) and maximize incrementality through testing.
- Building strong relationships with both media and internal stakeholders
- Collaborate with the creative optimization team to develop compelling ad creatives and landing pages that drive conversions and resonate with the target audience.
- Execute testing roadmap across creatives, bidding, audiences, landing pages, and more aimed at constantly improving our campaign set-up to increase volume.
What you'll bring with you
- Experience in running data-driven Paid social marketing programs with global reach
- Bachelors degree
- Extensive experience in growth/performance/ paid social marketing
- Previous experience building and managing paid social / digital marketing programs
- SQL knowledge is preferred
- Previous exposure at a tech/SaaS company with complex conversion funnels
- Proven ability to work cross-functionally to drive Paid Digital ROI
- Deep understanding of tracking technologies and analytics
What the Team is Saying
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What We Do
Xero is a global small business platform with 3.95 million subscribers which includes a core accounting solution, payroll, workforce management, expenses and projects. Xero also has an extensive ecosystem of connected apps and connections to banks and other financial institutions helping small businesses access a range of solutions from within Xero’s open platform to help them run their business and manage their finances.
Why Work With Us
Xero is not like most companies. When you join Xero, you become part of something beautiful —a global community of people who are passionate about making an impact on the world. It’s a place where you can truly be yourself and find success in a way that’s meaningful to you.
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Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
