What you'll do
- Proficiency in managing campaigns on major platforms like LinkedIn, Meta, TikTok, and potentially others like Google Ads
- Develop and execute paid digital media strategies aligned with overall marketing goals, including audience targeting, budget allocation, and campaign structure.
- Plan, launch, optimize and report paid social digital campaigns, including but not limited to campaign setup, audience targeting, budget allocation, bid management, ad creative development, and A/B testing; in partnership with CRO, Data Science and Partner Marketing teams.
- Lead implementation of third-party tools (FMPs, Creative Optimization tools) and work with Applied Science to develop in-house bidding and audience-based optimizations.
- Performance Analysis - Monitor campaign performance closely, analyze key metrics, and steer campaigns to maximize ROI.
- Creating and refining processes to allow for streamlined ways of working and accurate delivery of tasks.
- Leverage our CDP/1P & 3P data to create audiences (inclusion, exclusions, etc) and maximize incrementality through testing.
- Building strong relationships with both media and internal stakeholders
- Collaborate with the creative optimization team to develop compelling ad creatives and landing pages that drive conversions and resonate with the target audience.
- Execute testing roadmap across creatives, bidding, audiences, landing pages, and more aimed at constantly improving our campaign set-up to increase volume.
What you'll bring with you
- Experience in running data-driven Paid social marketing programs with global reach
- Bachelors degree
- Extensive experience in growth/performance/ paid social marketing
- Previous experience building and managing paid social / digital marketing programs
- SQL knowledge is preferred
- Previous exposure at a tech/SaaS company with complex conversion funnels
- Proven ability to work cross-functionally to drive Paid Digital ROI
- Deep understanding of tracking technologies and analytics
Top Skills
What the Team is Saying
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
We believe that by simplifying the complex we're not only making life better for small business, we’re helping to create a stronger, more vibrant economy. When you join this team, you’re impacting local communities, on a global scale. Being a Fast Co. Best Workplace for Innovators is a direct reflection of our creative, curious culture.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
