Paid Social Senior Executive

Posted Yesterday
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London, Greater London, England, GBR
Hybrid
Senior level
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
Manage and optimize paid social campaigns across Meta, TikTok, Reddit, and Snapchat for UK, Australia and New Zealand. Drive both direct response and brand strategy, collaborate with creative and analytics teams, run tests and incrementality experiments, and work with platform partners to adopt new measurement and optimisation techniques to deliver sustainable performance.
Summary Generated by Built In
Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We’re looking for a Paid Social Senior Executive to join our growing team and look after the GBR & PAC regions. This role is a unique opportunity to join a team who have done some pretty awesome stuff to date, including working closely with social media platforms to pilot new measurement and optimisation techniques, invited to work on Alpha and Beta products for multiple vendors, delivering best-in-class creative and building bespoke tools to manage and analyse data. It’s a challenge and a steep learning curve, but you’ll have the support of a strong, friendly and committed team.

Wise has already pioneered new ways for people to live international lives and seamlessly deal with multiple currencies. Your mission is to help us ensure that every Social Media user who has a need to send, receive, spend or hold money in another currency knows about and trusts Wise.

So what's the role?

  • Building and optimising campaigns across Meta, TikTok, Reddit, and Snapchat. Analysing what’s working and what isn’t, and continually testing new ideas.
  • Managing the Paid Social activity in the UK, Australia, and New Zealand, validating new opportunities to drive incremental growth and working closely with cross-functional teams to make it happen, whilst ensuring performance meets sustainability goals.
  • Playing a strong role in both direct response and brand strategy and executing each to ensure the region and the channel flourish.
  • Working closely with our creative teams to produce best-in-class creative to portray our story, educate people on hidden fees, and present Wise as the clear solution.
  • Working closely with analysts on spotting data issues, testing and validating assumptions, proposing and leading incrementality tests, and assessing data sets for actionable insights.
  • Working closely with our platform representatives to ensure we stay ahead of the curve and are kept at the forefront of industry innovations.

Qualifications

  • An entrepreneurial spirit, willing to learn on the go and take ownership of your region with a strong sense of autonomy.
  • Team player with a drive to help other people, and impart their wisdom to strengthen the team.
  • A head for numbers, and the ability to spot problems and draw conclusions from data.]
  • A strong communicator comfortable expressing their ideas and challenging others.
  • The ability to prioritise what’s most important and make calculated decisions.
  • High-level experience running ads on Meta and TikTok.

It would be great if you also had experience with the following:

 

  • Mid-level experience running ads on Pinterest, X, LinkedIn or any other social media marketing platform.
  • Working on the UK, or Pacific markets.
  • Working in a fast-paced digital business or startup.
  • You speak a second language.

Additional Information

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Skills Required

  • High-level experience running ads on Meta and TikTok
  • Ability to analyse data, spot problems and draw conclusions
  • Experience building and optimising campaigns across social platforms (Meta, TikTok, Reddit, Snapchat)
  • Entrepreneurial spirit and ability to take ownership of a region with autonomy
  • Strong communication skills and willingness to challenge ideas
  • Team player with a drive to help and mentor others
  • Ability to prioritise and make calculated decisions
  • Experience running ads on Pinterest, X, LinkedIn or other social platforms
  • Experience working in UK or Pacific markets
  • Experience in a fast-paced digital business or startup
  • Ability to speak a second language

What the Team is Saying

Surendra
Smrithi
Pavan
Jennifer
Lindsay
Lauren

Wise Compensation & Benefits Highlights

  • Leave & Time Off Breadth Global paid time off is presented as 33–36 days including local public holidays, plus three “Me Days,” with a paid six‑week sabbatical and stipend after four years. Work-from-anywhere for up to 90 days per year after six months further complements time away and flexibility.
  • Equity Value & Accessibility RSUs are granted to all employees, enabling broad ownership in the company. Equity is positioned as a standard, company‑wide component of total rewards.
  • Parental & Family Support Parental leave is described as generous across markets, with U.S. pages listing up to 18 weeks fully paid for birthing parents and 8 weeks for non‑birthing parents. Additional family‑oriented supports such as onsite Mother’s Rooms and abortion travel benefits are noted in certain locations.

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The Company
9,000 Employees
Year Founded: 2011

What We Do

Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.

Why Work With Us

We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.

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Wise Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.

Typical time on-site: Flexible
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