The Paid Social Media Manager owns the Paid Social strategy across Meta, TikTok and emerging platforms, ensuring the channel plays a scalable, commercially accountable role across the full funnel. The role combines hands-on platform expertise with strong cross-functional influence across Brand, Trading, Creative, Data and Product.
Key Responsibilities
Strategy & Performance
Own Paid Social strategy across all markets with accountability for revenue, efficiency and incremental impact. Define channel roles across top, mid and lower funnel, lead budget allocation using incrementality and experimentation, and translate business objectives into clear roadmaps.
Channel Ownership
Full accountability for Meta and TikTok performance — campaign structure, audience and funnel strategy, creative testing and learning agendas. Evaluate and test new formats and emerging platforms.
Creative Strategy
Champion a creative-led approach to performance. Develop and build ad creatives (short-form video, carousels, images) tailored for platform-native algorithms. Partner with Brand and Creative teams to build repeatable testing frameworks and scale winning concepts across markets.
AI Fluency
Use AI tools to accelerate copy, creative variations and audience ideation. Confident with platform automation (Advantage+, automated bidding) and keeps pace with new tools, applied responsibly with attention to brand safety and data privacy.
Landing Page CRO
Design and optimise dedicated landing pages (e.g. Unbounce) to ensure a seamless post-click experience and strong conversion rates.
Measurement & Insights
Own Paid Social measurement standards with Analytics and BI. Evaluate performance on true business contribution using attribution and incrementality testing — not inflated platform metrics.
Leadership & Stakeholder Management
Act as the internal Paid Social voice, influencing budget planning, brand investment and cross-channel strategy. Manage an external agency, ensuring strategic alignment and delivery quality.
Essential
- 8+ years' Paid Social experience
- Deep hands-on expertise across Meta and TikTok
- Proven management of large, multi-market budgets
- Strong understanding of full-funnel marketing, incrementality and creative performance
- Agency management experience
- Commercial mindset with strong analytical capability
Desirable
- E-commerce or high-volume consumer background
- Exposure to attribution or MMM tools
- Experience integrating Paid Social with broader paid media strategy
Skills Required
- 8+ years of paid social experience
- Deep hands-on expertise across Meta and TikTok
- Experience managing large, multi-market budgets
- Strong understanding of full-funnel marketing, incrementality, and creative performance
- Agency management experience
- Commercial mindset with strong analytical capability
- E-commerce or high-volume consumer background
- Exposure to attribution or marketing mix modeling tools
- Experience integrating paid social with broader paid media strategy
What We Do
Believing that life is more fulfilled through experiences than physical goods, Smartbox Group invented the concept of experience gifts, to offer unforgettable memories. In a world where people are more than ever looking for time for themselves, and are seeking meaningful relationships, offering someone the possibility to experience something rather than offering a material gift is the most valuable and thoughtful way to tell your loved ones you love them. At Smartbox Group, all our energy and creativity are focused on the idea of providing the most beautiful gift to offer and to receive ? With nearly 15,000 different products in various leisure themes : Stays, Wellness, Adventure, Gastronomy… we allow people to enrich their lives with moments of sharing, moments of emotions and unforgettable memories, by living experiences or by offering them. Living more than owning, sharing more than having is more than ever a fundamental trend in our society and that is exactly what we offer at Smartbox Group. Present in 11 countries, with 7 million experience gifts sold per year for an annual business volume of nearly 500 million euros, Smartbox Group employs 1,100 people in Europe and more than 41,000 European partners trust us (hotels, restaurants, wellness centres, oudoor activities…). Do you also want to inspire people to experience life ? Join the pioneer & European leader of experience gifts!
