WHAT YOU’LL DO
As global Paid Social Media Lead, you’ll own and develop the Paid Social channel, driving best-in-class activation across platforms while enabling markets and teams to deliver strong performance and continuous improvement. You’ll combine strategic direction with hands-on expertise, ensuring consistent execution and innovation across our Paid Social ecosystem.
Your key responsibilities include:
- Own the global Paid Social setup, including channel strategy, activation principles and ways of working.
- Define, maintain and evolve best practices across format and platforms such as Meta and TikTok.
- Ensure consistent application of Paid Social best practices across markets globally and agency partners.
- Define and prioritise Test & Learn initiatives, scaling proven approaches globally.
- Collaborate closely with platform partners to drive innovation and capability development.
- Align Paid Social development agenda with cross-channel media initiatives.
- Work closely with internal team such as Creative Production, Measurement & Analytics to enable effective Paid Social activation.
- Share insights, learnings and updates to drive continuous improvement across markets.
WHO YOU’LL WORK WITH
You’ll work in a highly collaborative, global environment, partnering with Paid Media Specialists, Creative Production, Measurement & Analytics teams and external platform partners and agencies. You’ll play a key role in connecting strategy, activation and performance, ensuring Paid Social delivers maximum impact for H&M across markets.
WHO YOU ARE
You’re a Paid Social expert with a strong analytical mindset and a passion for driving performance through innovation and collaboration. You’re structured, proactive and confident in working across teams and stakeholders, with the ability to turn insights into action.
We are looking for people with:
- 7-9 years’ experience in Paid Social, digital media or performance marketing roles.
- A Bachelor’s degree in Business, Marketing, Economics or a related field.
- Strong expertise in Paid Social platforms and advertising products, such as Meta and TikTok.
- A structured and analytical mindset, with experience leading Test & Learn initiatives.
- Ability to translate performance data into actionable improvements and best practices.
- Strong stakeholder management skills, with experience working across teams and with external partners.
- Clear and confident written and verbal communication skills in English.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter.
JOIN US
Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a permanent position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Additional InformationAs many of us are currently on summer holiday, we will begin reviewing applications and continuing the recruitment process in August. We truly appreciate your patience and understanding during this period and will be in touch as soon as possible once we are back.
Skills Required
- 7-9 years experience in Paid Social, digital media or performance marketing roles.
- Bachelor's degree in Business, Marketing, Economics or a related field.
- Strong expertise in Paid Social platforms and advertising products such as Meta and TikTok.
- Experience leading Test & Learn initiatives and a structured, analytical mindset.
- Ability to translate performance data into actionable improvements and best practices.
- Strong stakeholder management skills and experience working across teams and with external partners.
- Clear and confident written and verbal communication skills in English.
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
