Paid Social Marketing Manager

As a Social Performance Manager at Agicap, your scope will involve:

• Plan, execute, and iterate social paid acquisition strategies across LinkedIn, YouTube, Facebook (Meta), and other emerging social channels.
• Work together with the Studio, Brand & Content Teams to develop high-quality ad copies, video, and other creatives tailored for each platform, with regular reporting on their performance.
• Develop a nuanced understanding of our target customers and product through research and insights. Define and adjust accordingly key audiences, create impactful social ads, and account-specific messaging that resonate with our buyer personas.
• Collect and utilize feedback from the Sales team to optimize all possible campaign parameters across paid social media activities, ensuring a strong cross-department collaboration.
• Monitor campaign performance and analyze data to constantly enhance customer engagement while minimizing acquisition costs/payback time, by refining audiences, targeting, bids, creatives, placements, and every pre and post-acquisition touchpoint within our target accounts.
• Track and report on Social, Demand & Account-Based Marketing campaign performance, including metrics such as reach, engagement, leads, account engagement, pipeline influence, and revenue impact.

⭐ We’re looking for ⭐:

• 5 years of hands-on social performance marketing in a high-growth B2B company, ideally SaaS or scale-up.
• Ability to work and influence decision makers in a fast-paced, matrixed organization with stakeholders across different markets.
• Extensive knowledge of marketing tools, including HubSpot, Looker, and relevant social ad management platforms for campaign management and reporting.
• You thrive in an international environment, working in English with people from different backgrounds and cultures.
• English fluency required; proficiency in French or German would be a bonus.