Paid Search Specialist (Paid Traffic Team)

Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.

Here, you own the way you work, but we move as one unbeatable team.

We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.

We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.

Ready to share our ambition and make an impact? Then, this role may be for you.

• Plan, manage, and optimize Paid Search marketing campaigns to scale revenue while hitting ROAS and payback targets
• Create, implement, and refine Paid Search strategies across Google and Bing, ensuring campaigns meet performance goals
• Manage seven-figure campaign budgets and pacing to ensure the team reaches performance targets
• Measure and report on campaign performance, providing actionable insights to the team
• Automate Paid Search workflows at scale by leveraging AI tools
• Run ongoing tests for landing pages, creatives, and bidding strategies
• Collaborate with cross-functional teams, including the Paid Traffic, Content, and Analytics teams, to maintain a constant feedback loop and enhance campaign performance
• Adapt strategies based on market trends, ensuring agility in response to changing business needs and competitive landscapes
• Stay up to date on industry trends, Paid Search updates, and user behavior to help drive new strategies for the channel

Move together. Raise the bar. Learn fast—grow faster. That’s the default. And here’s what else is needed to succeed in this role: 

• 3+ years of hands-on experience managing Paid Search campaigns
• Proven experience managing large budgets and analyzing complex data to drive results
• Good understanding of incrementality, attribution, and CRO
• Strong proficiency in Paid Search; experience in SaaS/PLG is a plus
• Deep understanding of campaign optimization to maximize conversion rates while achieving ROAS and payback goals
• Strong analytical skills, with experience using Tableau, Looker, GA4, or similar analytics platforms
• Data-driven mindset, with experience running analyses to uncover actionable insights and monitor performance against core KPIs
• Excellent verbal and written communication skills in English, with experience presenting to stakeholders
• Attention to detail, strong time management skills, and the ability to work effectively under deadlines

• Experience working with SQL & BI tools to gather insights
• Knowledge of Semrush products and tools
• You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better

• Unlimited PTO

• Hobby & team building budget allowance

• Employee Support Program

• Loss of family member financial aid

• Employee Resource Groups

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact.

Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.
We’ve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day. 

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. 

Ready to be a part of this mission? Join us!