Paid Search Marketing Strategy - Senior Associate

Job Description
Home Lending is seeking a highly effective paid search expert to help execute the strategy, maximize our investment, champion our learning agenda, and foster the growth we expect in the channel. This role will be particularly focused on supporting the ongoing testing and optimization of ad copy, landing pages, and the overall learning agenda for both local and national strategies. We are focused on building from a strong strategic base and evolving to constantly maximize value over time.
As a Paid Search Marketing Strategy Senior Associate within Home Lending, you will be a part of the Paid Search strategy, including the ongoing testing and optimization of ad copy, landing pages, the end-to-end customer journey, and the overall learning agenda. You are a data-driven performance digital marketer who supports investments in the paid search channel to cultivate new, profitable Mortgage accounts. You will collaborate with cross-functional partners to design and execute strategic campaigns, build bottoms-up estimates, analyze performance, and identify optimization opportunities to deliver effective results against business targets.
Job responsibilities:

• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan and execute audience targeting, channel plans, and creative.
• Contribute to the understanding of performance, test results, and profitability; utilize data and analytics to inform marketing decisions and optimize digital channel performance.
• Act as a thought leader, presenting and discussing ideas with the intent to persuade, educate, and enhance understanding across all levels of the organization.
• Support ad hoc reporting, analysis, and requests involving forecasting, performance, and test results.
• Develop new templates and processes to streamline execution.
• Assess what's working/not and communicate that concisely with a sense of urgency.
• Identify ad copy and landing page test plans to capitalize on channel performance.
• Contribute to the paid search roadmap and an opportunity list of new things to test.

Required qualifications, capabilities, and skills:

• 5+ years of performance marketing experience.
• Can support roadmap development and test-and-learn agendas.
• Fantastic partner who leads through strong collaboration; recognized as a team player.
• Data-driven and analytical, while also being a creative problem-solver.
• Focused on how marketing fosters quantifiable business results.
• Vigorous and thorough in their management of details; proven ability to take initiative.
• Excels at managing multiple initiatives simultaneously within tight deadlines.
• Comfortable with continuously changing priorities.
• Highly proficient in Microsoft Excel and PowerPoint.

Preferred qualifications, capabilities, and skills:

• Digital marketing and paid search.
• Financial services industry experience.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.