Paid Media Manager

Job Description:

Who We Are:

We’re Cart.com, one of the fastest growing commerce enablement companies in the world. We provide the digital and physical infrastructure that empowers thousands of leading B2C, B2B and public sector organizations to unify commerce operations from product discovery to product delivery.

We’re building toward a world where commerce has no bounds. Our enterprise-grade software, services and logistics infrastructure, including our own network of omnichannel fulfillment and distribution centers, enable merchants to navigate an increasingly complex operating landscape and drive efficient growth.

Our goal is to be the global backbone of commerce. To achieve it, we’re looking for entrepreneurial, innovative and determined teammates who are eager to help our growing base of customers simplify their commerce operations and seamlessly reach their own customers, wherever they are. Sound like you? We’d love to hear from you.

Cart.com Fast Facts:

• 6,000+ customers worldwide
• 1,600+ employees globally
• 17 warehouses nationwide, totaling over 10 million square feet of space
• Headquartered in Houston, TX with international offices in Mexico and Poland

Our values:

Cart.com is building a company that is committed to living out these 6 core values:

• Be brand obsessed: Our lives are shaped by the brands we interact with daily. We obsess over the brands we serve, and about the things they care about.
• Think beyond the box: “We’ve always done it that way” is not a phrase uttered often at our office. We create creative solutions to complex problems.
• Don’t give up: We learn from our challenges and see them for what they are; great building blocks to an amazing brand story.
• Speak up: We communicate clearly and directly because we care deeply. Communication is the bedrock of our community.
• Work together: We’ve built a team that prides itself on diversity of thought and background. Collaboration is better with contrast.
• Remember to be human: We work hard, but we leave room for the people, places and things that we love.

This position is open to applicants or individuals who are located in or willing to move to AZ, CA,CO, CT,DE,FL, GA, HI, IL, IN, KY, MD, MA, MI, MS, NE, NV, NJ, NY, NC,OH, OR, PA, SC, TN, TX, UT, VA, WA.

The Role:  

As a Paid Media Manager, you will report directly into our Senior Director, Growth Marketing. You will partner directly with your paid search team and collaborate closely with email marketing, programmatic, social media, and performance teams.
The Paid Media Manager (Search Engine Marketing) is accountable for successfully managing Paid Search campaigns for multiple verticals – eCommerce and membership driven business models.

You'll make an impact for clients by:

• Managing the day-to-day paid marketing campaign activities across multiple search engines (Google, Bing, etc.) and social platforms (Meta, TikTok, Pinterest etc).
• Including campaign planning, implementation, budget management, performance review, and optimizations
• Leveraging multi-touch attribution and Media Mix modeling to hep inform holistic paid strategies
• Creative optimizations and reports leveraging Motion and other platforms like Triple Whale to share with clients and creative teams

In the fast-paced digital space and marketing agency environment, staying on top of what’s new can be challenging. If you are analytical minded, obsess over the details and enjoy solving problems this role is for you.

What You’ll Do:

The primary responsibilities in this role are to be the go-to paid media expert, successfully leading the day-to-day the paid search and paid social campaigns; while acting as the central hub of collaboration and problem solving across various departments/resources, including senior level colleagues and senior level business leaders at the client, while delivering against client goals.

Media Planning /Management:

• Oversee and guide paid media programs for Cart.com brands
• Contribute to the development and execution of market strategies for paid campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights.
• Responsible for translating objectives from client and account leadership into strategy and tactics for paid search campaigns.
• Perform day-to-day campaign activities for paid campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.

Analysis & Reporting:

• Lead the reporting process for paid media performance- curate, write, and deliver optimization analysis based on business goals (ROAS, CPA, CPL, etc.)
• Maintain and QA client reporting, working with our Sr. media buying team to ensure campaign reporting integrity
• Ensure proper trafficking and tracking of campaigns
• Work with both the client and internal stakeholders to develop testing metrics and priorities by channel/client.

Management & Thought Leadership:

• Demonstrate thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports. Proven success managing client relationships directly.
• Partner and collaborate with cross-function channels & teams (Brand Directors, Email, Affiliate, SEO, BI, Creative), to support omni-channel strategies, align with media and maximize opportunities
• Serve as in-house channel expert for paid search and paid social. Keep internal and client teams up to date with best practices, recommendations, and industry trends

Who You Are:

• A self-starter able to adapt to a fast paced start up environment
• Hold expert level hands-on keyboard experience and within the past 1 year
• Able to manage multiple tasks and deliver results in a fast-based environment
• A subject matter expert in direct campaign management
• Working knowledge of cross media channels, specifically SEM/SEO best practices
• A constant learner of digital media – no matter how many years of experience you have under your belt. You must see these disciplines as areas of your mastery – from the basics to the most complex. In short, we are looking for passion, pursuit of perfection, kaizen, and constant innovation to increase the Company’s performance and resources.

What You’ve Done:

• Must have at least 2+ years agency experience and want to stay in or move back to agency environment
• Must be coming from e-commerce space with 2+ years of e-commerce experience
• Must have 4+ years professional Paid Search experience
• Experience with 3rd party management tools (Prescient, Triple Whale, to name a few)
• Experience working with feed vendors and troubleshooting issues
• Experience with project management tools (Asana, Clickup, Basecamp, Airtable).

Nice to Haves: 

• Bachelor’s degree in Marketing
• 2+ years’ experience with Google Ads, Youtube, Meta and TikTok
• Experience with multi touch attribution, Media Mix Modeling methodologies to
• inform incremental impact
• Incrementality experiments
• Experience with Shopify – reporting, analytics, and platform pixel set up

Currently, Cart.com does not intend to hire candidates who will need, now or in the future, Cart.com sponsorship through any non-immigrant visa category such as the H-1B, H-1B1, E-3, O-1, or TN.

All hiring is contingent on eligibility to work in the United States. We are unable to sponsor or transfer visas for applicants.

Cart.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.