Paid Media Manager

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. Stord is rapidly growing and is on track to double our revenue in the next 18 months. To meet and exceed this target, Stord is strategically scaling teams across the entire company, and seeking energetic experts to help us achieve our mission.

By combining comprehensive commerce-enablement technology with high-volume fulfillment services, Stord provides brands a platform to compete with retail giants. Stord manages over $10 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. Stord is leveling the playing field for all brands to deliver the best consumer experience at scale.

With Stord, brands can increase cart conversion, improve unit economics, and drive sustained customer loyalty. Stord’s end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order.

Hundreds of leading DTC and B2B companies like AG1, True Classic, Native, Seed Health, quip, goodr, Sundays for Dogs, and more trust Stord to deliver industry-leading consumer experiences on every order. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, Strike Capital, Baillie Gifford, and Salesforce Ventures.

About the Role
The Paid Media Manager is the hands-on owner of Stord's paid media execution and a critical contributor to our ABM motion. Reporting to the Director of Demand Generation, you will own the day-to-day management of Stord's paid advertising programs across all channels, including LinkedIn, Google, Meta, programmatic, and retargeting, and serve as the internal expert who ensures every dollar of paid spend is working as hard as possible.
This is a highly executional role with real strategic ownership. You are not a generalist marketer who runs ads on the side. You live in the platforms, you know the levers, and you bring a sharp analytical mind and a strong testing culture to everything you build. You understand how paid advertising fits into a broader integrated demand motion and you know how to use paid channels to activate ABM programs, accelerate pipeline, and move target accounts through the funnel.
You will work closely with the Director of Demand Generation, the Head of Revenue Operations, and the Brand team to ensure paid programs are integrated, on-brand, properly attributed, and continuously optimized toward pipeline contribution.

What You'll Do

Paid Advertising Execution

• Own day-to-day management of Stord's paid advertising programs across LinkedIn, Google, Meta, programmatic, OOH and retargeting channels

• Build, launch, and optimize campaigns with a clear focus on pipeline contribution: from awareness and engagement through to conversion and opportunity creation

• Manage budgets across channels with a rigorous focus on efficiency metrics including CAC, CPL, CPC, and pipeline contribution per dollar spent

• Write and iterate on ad copy and work closely with the Brand team on creative briefs, ensuring paid assets are on-brand, compelling, and continuously tested

• Own UTM structure, tracking setup, and campaign tagging in close partnership with the Revenue Operations Manager to ensure clean attribution across all paid programs

Integrated Advertising & ABM

• Build and execute integrated paid advertising programs that work in concert with ABM, field marketing, content, and email to create coordinated, multi-touch demand motions

• Activate target account lists across paid channels, using LinkedIn, programmatic, and retargeting to deliver relevant, timely messages to the right accounts at the right stage of the funnel

• Partner with the Director of Demand Generation on ABM campaign design, translating account-level strategy into paid channel activation and audience targeting

• Use intent data and first-party signals to identify in-market accounts and build dynamic audience segments that improve targeting precision and reduce wasted spend

• Develop account-level reporting that gives Sales and Marketing visibility into how target accounts are engaging with paid programs and where to prioritize outreach

Testing, Optimization & Reporting

• Build and maintain a structured testing roadmap across channels, including creative, copy, audience, bidding strategy, and landing page tests

• Codify learnings from every test and apply them systematically to improve campaign performance over time

• Own paid advertising reporting and contribute to the weekly, monthly, and quarterly GTM performance reviews led by the Director of Demand Generation

• Monitor channel performance daily and proactively flag anomalies, budget pacing issues, or optimization opportunities before they affect pipeline outcomes

What You'll Need

Critical Competencies

• 5 years of hands-on paid advertising experience in a B2B SaaS or tech-enabled services environment, with a clear spike in integrated advertising and ABM activation

• Expert-level proficiency in LinkedIn Campaign Manager required; LinkedIn is the primary channel and you need to know it deeply

• Strong working knowledge of Google Ads including search, display, and YouTube; Meta Ads experience a strong plus

• Demonstrated experience activating ABM programs through paid channels, including target account list management, audience segmentation, and account-level performance reporting

• Experience with intent data and enrichment tools like Clay, 6sense, Bombora, ZoomInfo, or similar platforms for audience targeting and account prioritization

• Strong analytical skills; comfortable building and maintaining dashboards, interpreting performance data, and translating insights into optimization actions

• Solid understanding of attribution modeling and UTM best practices in a B2B multi-touch environment

• Detail-oriented and highly organized; you manage budgets, timelines, and multiple campaigns simultaneously without losing accuracy or momentum

Leadership Competencies

• Analytical Rigor: Measures everything, reports clearly, and uses data to make faster and smarter decisions about where to invest and where to cut

• Integrated Thinker: Understands that paid advertising does not work in isolation; builds programs that connect paid channels to the broader demand and ABM motion

• Ownership Mentality: Treats paid budget like it is their own money; brings a relentless focus on efficiency and pipeline contribution to every campaign decision

• Proactive Communicator: Surfaces performance insights, risks, and opportunities to the Director of Demand Generation without being asked; keeps stakeholders informed and ahead of issues

• Testing Culture: Approaches every campaign as an experiment; runs structured tests, documents learnings, and applies them systematically to improve over time

Education & Experience

• 5 years of paid advertising experience with meaningful B2B SaaS or tech-enabled services background

• Expert LinkedIn Campaign Manager experience required; Google Ads certification strongly preferred

• Demonstrated experience running ABM-integrated paid programs, including account list activation and account-level performance reporting

• Hands-on experience with programmatic advertising platforms and retargeting a strong plus

• Familiarity with HubSpot and Salesforce for campaign tracking, attribution, and pipeline reporting

• Experience managing or collaborating with an external PPC agency preferred

• Bonus: prior experience in ecommerce SaaS, logistics, fulfillment, or commerce-adjacent technology