The Role
Lead the development of a high-impact paid search program, utilizing data and analytics for customer acquisition and optimizing CPA/LTV. Collaborate cross-functionally for growth initiatives and monitor competition actively.
Summary Generated by Built In
About the Role
What You'll Do
What You'll Bring
You'll Stand Out If You Have
Compensation
About FreshBooks
FreshBooks is looking for a sophisticated search lead to own and evolve our most critical acquisition engine. This isn't a "maintenance" role - you will join a quantitatively-focused team tasked with driving growth in highly competitive auction environments. You will bring deep technical execution to build a defensible, multi-quarter roadmap that continues to keep Paid Search as a sustainable competitive advantage
- Design and scale a mature, multi-million dollar paid search program that balances aggressive targets with long-term LTV goals
- Move beyond standard bidding, partnering with Data Science and external partners to proactively refine how we find high value customers leveraging our backend data
- Lead a rigorous testing culture investigating incrementality testing (Geo-Lift), landing page testing, and signal-based audience targeting.
- Proactively monitor competitor presence in the auction including pricing shifts and other impacts to the auction dynamics to pivot strategy in real-time
- Work cross-functionally with the Affiliate and SEO teams - this role requires someone who understands the cross-channel dynamics between Paid, Organic, and Affiliate marketing, and knows how to leverage these synergies to drive incremental growth.
What You'll Bring
- 7-10+ years of hands-on experience managing high growth Paid Search accounts (SaaS, FinTech, or similar high competitive verticals)
- You don't just optimize for the "click." You are deeply familiar with conversion funnels, CAC/LTV modeling, and multi-touch attribution
- You frequently partner with Web Ops and Data Science to secure the tracking, tagging, and API integrations (ex Offline Conversion Imports) needed for step-function improvements in performance
- Ideally, you have exposure to the broader performance ecosystem (Affiliate, Meta, or Programmatic) and understand how Search interacts with the wider marketing mix
- You can translate "Quality Score" and "Auction Insights" into clear, growth-oriented narratives for the C-Suite.
You'll Stand Out If You Have
- Experience working in highly competitive SaaS or Fintech verticals (subscription- based revenue models)
- Consistent track record of delivering profitable growth through Paid Search through consistent testing, leveraging monthly budgets of over $1MM/month
- Deep experience in collaborating with Analytics, Data teams on incrementality studies, identifying the best data for optimizing life time value etc.
#LI-SR1 #LI-REMOTE
Compensation
At FreshBooks, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
The total compensation for this role ranges from CA$127,200 - CA$158,000 per year, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks' comprehensive benefits program, detailed below.
NOTE: This posting is reflective of an existing vacancy at FreshBooks.
Perks and BenefitsWe understand that you'll weigh many factors when deciding if FreshBooks is the right next step in your career. Here are some of our offerings for our employees (we call ourselves ✨ FreshBookers✨) to support their growth:
- 🩺 Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
- 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
- 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
- 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
- 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.
You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: At FreshBooks, we believe that small business owners are the backbone of the economy, yet they are often the most underserved when it comes to technology. For over 20 years, we’ve been on a mission to support owners, from the scrappy solopreneur with a big dream to the growing business with employees to manage.
Our leading platform is more than just business software; it’s an all-in-one financial toolkit that automates invoicing, expenses, payments and payroll, allowing our customers to spend less time on paperwork and more time doing the work they love.
We believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments - remote, hybrid, and in-office - all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners worldwide.
Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career. FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [email protected].
Skills Required
- 7-10+ years of experience managing Paid Search accounts
- Experience with conversion funnels, CAC/LTV modeling
- Familiarity with incrementality testing and audience targeting
- Experience in highly competitive SaaS or FinTech verticals
- Ability to translate marketing metrics for executive-level presentation
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The Company
What We Do
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