Paid Search Account Manager

Farnell

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Responsibilities:

• Develop and execute comprehensive paid search strategies to meet business goals, including customer acquisition, conversion optimization, and brand awareness.
• Ensure non-brand campaigns deliver target ROAS to achieve desired results.
• Maintain and monitor campaign bidding strategy, audience targeting, account daily and monthly budgets, impression share, quality score and other important account metrics on existing and new campaigns.
• Define campaign budgets, algin campaign goals and ensure search campaigns meet best practice principles.
• Continuously test ad copy, landing pages, and bidding strategies to optimize campaign performance.
• Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
• Stay up to date with the latest trends in paid search, digital marketing, and ecommerce to bring fresh ideas to the table.
• Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimization.
• Analyze campaign performance, generate regular reports (daily and weekly), and provide actionable insights to improve future campaigns. You will be required to have strong Excel skills to track performance and prepare detailed reports.

Professional Competencies:

• Passion for Search and digital marketing.
• A detailed knowledge of Paid search best approaches, principles and standards.
• A good understanding of how PPC fits into the wider area of digital marketing
• Proven ability to achieve targets and results and make a tangible impact on ROAS and revenues.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Professional Skills & Qualifications
 

• Proven 3+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
• Proficient in Google Ads, Bing Ads, and other paid search platforms. Experience with tools like Google Analytics, Adobe Analytics, Optmyzr, Marin, Similar Web, SA 360, or similar is a plus
• Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).
• Strong proficiency in Excel to manage and analyze daily and weekly campaign performance data and create comprehensive reports.
• Strong ability to analyze data, identify trends, and derive actionable insights to improve campaign performance.
• Understanding of tracking, conversion optimization, and integration of paid search campaigns with other marketing channels.
• Strong verbal and written communication skills with the ability to collaborate and present findings to stakeholders.
• Proficiency in managing moderate to large scale paid search accounts.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.