Paid Media Strategist/ Specialist

Posted 5 Hours Ago
Be an Early Applicant
Hiring Remotely in IND
Remote
Mid level
Edtech • Software
The Role
Develop and execute SEO and growth marketing initiatives for an online K-12 school. Responsibilities include meta tag and content optimization, keyword research, competitor and website audits, XML sitemap and robots.txt creation, link building, backlink analysis, online reputation management, and recurring performance reporting.
Summary Generated by Built In

This is a remote position.

Background 

Started in June 2020, 21K School is an online-only School with personalised, affordable and flexible education for K-12 students globally. It is a category creator in the formal K-12 space of Education, offering high-quality schooling to students irrespective of their location and time zone. 

 

Our goal is to make quality education accessible, affordable and flexible for all students irrespective of their location or socio-economic background. We are a 100% online school and presently offer three curricula for our students - Indian, American and British. 

 

We are expanding our Team and are looking for passionate Growth Marketing team members in K-12 Space to be a part of the path-breaking journey.

  • Optimization of Meta Tags (Meta title, description), Heading & alt tags.
  •  Do effective keyword research & Competitor analysis.
  •  Website Analysis & Auditing.
  •  Creation of customized XML sitemaps, robots.txt, etc.
  •  Content Optimization (by managing keyword density in pages.)
  •  Link building (Social bookmarking, Business listing, Profile creation)
  •  Classified ad submission, PDF/PPT submission, Article Submission.
  •  Analyze competitor and backlinks
  •  Generate Daily, Weekly, and monthly reports
  •  Online Reputation Management


Requirements

Minimum exp. of 4 yrs

Well-versed in content optimization and social media link building




Skills Required

  • Minimum 4 years of experience
  • Well-versed in content optimization
  • Well-versed in social media link building
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The Company
1,623 Employees
Year Founded: 2020

What We Do

21K School is an online K–12 school providing personalized, flexible education for learners from early years through secondary grades. Its technology-enabled platform combines live, interactive classes with on-demand learning, supporting Indian, British, American, Cambridge, and Pearson pathways. The school emphasizes accessible, affordable, borderless education, helping students develop academic knowledge, problem-solving, creativity, leadership, and future-ready skills while connecting learners in a global community.

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