The Role
Develop and optimize paid media campaigns across Google and Facebook platforms. Responsibilities include media buying, budget management, keyword research, audience targeting, landing page and ad copy optimization, KPI definition, testing, analytics, reporting, and performance insights. The role requires cross-functional collaboration and staying current with digital advertising best practices to maximize return on investment and customer acquisition.
Summary Generated by Built In
This is a remote position.
Job Responsibities :
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Managing ads on Google Ads( Search, Display, Shopping and Video)and Facebook( Facebook & Instagram)
- Optimize copy and landing pages for paid search engine marketing campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
Requirements
Skill Required
- Exp. in Google Analytics and Data studio creation.
- Minimum exp. of 4 yrs
- Well-versed in performance marketing, conversion, and online customer acquisition
- Adept at Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
Benefits
Best in the Industry, commensurate with experience and industry practice.
Skills Required
- Minimum 4 years of experience
- Experience with Google Analytics
- Experience creating Google Data Studio reports
- Knowledge of performance marketing, conversion optimization, and online customer acquisition
- Ability to execute tests, analyze data, identify trends, and optimize paid search campaigns for maximum ROI
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The Company
What We Do
21K School is an online K–12 school providing personalized, flexible education for learners from early years through secondary grades. Its technology-enabled platform combines live, interactive classes with on-demand learning, supporting Indian, British, American, Cambridge, and Pearson pathways. The school emphasizes accessible, affordable, borderless education, helping students develop academic knowledge, problem-solving, creativity, leadership, and future-ready skills while connecting learners in a global community.
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