When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.
Job TitlePaid Media SpecialistLocation(s)Krakow
Job Description
About PerkinElmer
PerkinElmer enables scientists, researchers, and professionals across the globe to accelerate discovery and improve lives. We’re building a world-class digital marketing organization that connects our innovations with audiences through impactful, data-driven media campaigns.
Position Overview
We are seeking a Paid Media Specialist to lead and coordinate PerkinElmer’s external media partnerships, managing relationships with industry websites, programmatic networks, and digital publishers.
This role will execute digital media buys to drive brand awareness, audience engagement, and qualified traffic while ensuring campaigns meet budget, targeting, and performance goals. The 3rd Party Media Specialist will also collaborate closely with the Marketing Analyst to ensure all paid media campaigns are consistently optimized for performance and efficiency, as well as the Regional Marketing Managers.
Key Responsibilities
- Manage external media partners, including industry websites, programmatic platforms, and sponsored content providers.
- Develop and execute paid media plans aligned with campaign objectives, audience segments, and business goals.
- Negotiate media packages and placements to ensure cost efficiency and optimal exposure.
- Coordinate creative asset delivery, ensuring timely and accurate campaign launches across all partners.
- Collaborate with internal stakeholders and external vendors to align on messaging, targeting, and measurement strategies.
- Monitor and optimize campaign performance across publishers and platforms, ensuring KPIs are met or exceeded.
- Work in close partnership with the Marketing Analyst to analyze data, identify trends, and drive continuous campaign optimization across all channels.
- Track and report on performance metrics such as impressions, CTR, conversion rates, and ROI.
- Identify new partnership opportunities and recommend innovative channels for brand growth.
- Ensure adherence to brand guidelines, data privacy standards, and compliance requirements.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 4+ years of experience managing media partnerships or programmatic campaigns in a B2B environment.
- Strong vendor management skills.
- Proficiency in campaign tracking and performance analytics.
- Familiarity with programmatic buying platforms, DSPs, and ad servers.
- Excellent organizational and communication skills, with a focus on cross-team collaboration.
- Analytical mindset with the ability to interpret data and make optimization recommendations.
What we offer
- Private healthcare including dental care
- Life and long-term disability insurance,
- MyBenefit Cafeteria system,
- Multisport Card,
- Social Fund Subsidies,
- Home Office allowance,
- Tuition reimbursement,
- Referral awards,
- Internal career development opportunities in multiple business areas,
- Day off to celebrate your birthday, and up to 3 additional days of vacation by length of service in the company.
Why Join Us
At PerkinElmer, you’ll have the opportunity to drive digital visibility and engagement through smart media strategy and execution. Join a mission-driven company where innovation, science, and creativity intersect — and where your digital expertise makes a real impact.
Apply today to join PerkinElmer as a Paid Media Specialist and help us grow our global digital reach through strategic partnerships and performance-driven media execution.
Skills Required
- Bachelor's degree in Marketing, Communications, or related field.
- 4+ years of experience managing media partnerships or programmatic campaigns in a B2B environment.
- Strong vendor management skills.
- Proficiency in campaign tracking and performance analytics.
- Familiarity with programmatic buying platforms, DSPs, and ad servers.
- Excellent organizational and communication skills.
- Analytical mindset with the ability to interpret data and make optimization recommendations.
PerkinElmer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PerkinElmer and has not been reviewed or approved by PerkinElmer.
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Retirement Support — Retirement support stands out through strong 401(k) matching and, in places, immediate vesting that can materially increase total rewards. The ability to direct contributions and manage rollover options adds flexibility to long-term savings.
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Leave & Time Off Breadth — Leave offerings are described as fair, with paid holidays, vacation, floating holidays, and paid sick leave included across many roles. Reported PTO amounts (e.g., roughly three weeks or 18 days) suggest a solid baseline even if it varies by site and department.
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Flexible Benefits — Benefits appear broad and customizable, spanning multiple insurance types, spending accounts, wellness programs, and optional coverages like pet insurance. Added programs such as EAP resources, backup care, discount platforms, and tuition reimbursement expand the total rewards footprint beyond core pay.
PerkinElmer Insights
What We Do
For 85 years, PerkinElmer has pushed the boundaries of science from food to health to the environment. We’ve always pursued science with a clear purpose – to help our customers achieve theirs. Our expert team brings technology and intangibles, like creativity, empathy, diligence, and a spirit of collaboration, in equal measure, to fulfill our customers’ desire to work better, innovate better, and create better. PerkinElmer is a leading, global provider of technology and service solutions that help customers measure, quantify, detect, and report in ways that help ensure the quality, safety, and satisfaction of their products. Learn more at www.newperkinelmer.com.
