Paid Media Specialist

Job Title

Job Description

About The Position | Major goals and objectives and location requirements

People Inc., the largest digital publisher in America, is seeking a Paid Media Specialist to join the Paid Media team.  The Paid Media Specialist is tasked with managing reporting, insights, and budgets for cross-channel networks, including Search, Social and Native advertising platforms.  The successful candidate is well-versed in day-to-day budget management, understands how to measure engagement, assess audience quality and provide insights into buying tactics to maximize performance while maintaining cost efficiencies.

This position is hybrid in-office at our NYC headquarters, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

The Paid Media team is a lean, highly effective team that supports People Inc.’s digital ad sales business, leveraging a variety of advertising platforms to deliver +$100M annual revenue.

About The Positions Contributions: Weight % Accountabilities, Actions and Expected Measurable Results

30%

• Manage budgets for all campaigns across all networks in order to maintain margin thresholds
• Regularly analyze keyword data for various ad verticals while identifying new opportunities and executing on performance improvements
• Work closely with Revenue Operations to provide recommendations and optimize towards benchmark KPIs

30%

• Provide regular updates to the Paid Media team, highlighting which optimizations have been found and execute accordingly
• Monitor accruals and budgets and communicate any revenue risk to appropriate teams
• Assist on reporting, expense forecasting, and dashboard builds to improve visibility for senior leadership

25%

• Streamline current reporting practices and implement tools to assist with validating data across platforms and BI tools
• Find new ways to improve reporting efficiencies in order to support internal teams
• Evaluate newsletter data and assist with inventory analysis, including guiding the Paid Distribution team in comprehending and reading the data

15%

• Propose new analyses not currently being utilized by the organization
• Take over analytical tasks from colleagues as assigned by team lead
• Support new analyses and projects as required

The Role’s Minimum Qualifications and Job Requirements:

Education:

Bachelor’s degree preferred or equivalent work experience.

Experience:

2+ years of professional experience in an analytics capacity within digital advertising, media, marketing, or ad tech

1+ years executing SEM, Social, Native and Display advertising campaigns
 

Specific Knowledge, Skills, Certifications and Abilities:

• Proven quantitative analytical abilities
• High proficiency in Excel
• Experience with analytics & BI platforms
• Strong communication and presentation skills, with a knack for distilling complex data to draw and surface concise, actionable insights
• Motivated self-starter with a collaborative and entrepreneurial spirit
• Thrive in a fast-paced environment, with multiple demands and shifting priorities

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.