Paid Media Specialist

Our client, a growth-focused investment firm, is seeking a Paid Media Specialist to drive paid social advertising, SEO optimization, and lead generation strategies. This role requires hands-on experience with Meta Ads, LinkedIn advertising, landing page creation, and automation tools like GHL. If you have a strategic mindset and a data-driven approach, we encourage you to apply.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Develop and manage paid ad campaigns on Meta (primary focus) and LinkedIn to drive lead generation.

• Implement SEO best practices to optimize digital content and improve visibility.

• Support Google Ads strategy and execution (secondary priority).

• Develop data-driven ad strategies to maximize return on ad spend (ROAS).

• Analyze performance metrics, including CTR, conversion rates, and CPA, to optimize campaigns.

• Continuously test and iterate ad creatives, targeting, and messaging to improve effectiveness.

• Present campaign insights, performance reports, and strategic recommendations to stakeholders.

• Maintain clear and professional communication with internal teams and external partners.

Secondary Responsibilities (Nice To Haves):

• Support with creating compelling ad creatives and copy for social media campaigns.

• Edit graphics for ad placements (experience with video editing is highly preferred).

• Build and optimize custom landing pages to capture and nurture leads (integrating with Meta for seamless contact collection).

• Utilize Go High Level (GHL) to set up lead nurturing automations and improve conversion rates.

• Strategize and implement automated follow-up sequences to increase engagement and sales.

What Success Looks Like:

• High-performing paid campaigns with strong ROAS and conversion rates.

• Optimized landing pages and lead nurturing strategies that improve engagement and sales.

• Consistent campaign analysis and iteration to drive ongoing performance improvements.

• Strong collaboration with stakeholders, ensuring alignment with business goals.

Qualifications:

• 2+ years in digital marketing, paid social advertising, and SEO optimization.

• Strong hands-on experience with Meta Ads and LinkedIn Ads (Google Ads is a plus).

• Experience with GHL (Go High Level) or similar CRM/automation tools.

• Ability to track key marketing metrics, analyze performance, and adjust strategies accordingly.

• Strong verbal and written communication skills in English for stakeholder interactions and reporting.

• Ability to generate new campaign ideas, test variations, and optimize for growth.

Preferred Skills (Highly Advantageous):

• Content Creation – Skilled in designing ad creatives and writing ad copy.

• Landing Page Development – Ability to build high-converting custom landing pages integrated with ad platforms.

Opportunity
This is a fantastic opportunity to join a fast-growing investment firm and take ownership of paid marketing and digital strategy. As a Paid Media Specialist, you’ll have the chance to shape advertising efforts, optimize campaigns, and drive real business impact. If you’re looking for a high-impact role with growth potential, apply today!

Application Process:To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets