Paid Media Specialist

As the nation's largest community credit union, we begin every day focused on delivering superior financial products and services for our 1.3 million members and more than $30 billion in managed assets. Our work has an economic impact as we support our members' financial goals. We are unapologetic about being devoted to our members and the communities we serve. Our business is guided by our people helping people philosophy - which includes our team members.

BECU has been in business for more than 85 years, driven by unwavering core values and a dedication to improving the communities we serve. While we have a rich history, the future of our company, accelerated by business and technology transformation, is even brighter. There's never been a better time to work for BECU.

To learn more visit becu.org/careers.

PAY RANGE

The Target Pay Range for this position is $75,900.00-$92,600.00 annually. The full Pay Range is $59,000.00 - $109,500.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS

Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage. Employees have access to disability and AD&D insurance. We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees. Employees are able to enroll in our company's 401k plan and employer-funded retirement plan. Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year. Additional details regarding BECU Benefits can be found here.

IMPACT YOU'LL MAKE:

As a Paid Media Specialist at BECU, you will elevate our digital presence and create meaningful connections with current and future members through innovative campaigns. You'll play a pivotal role in our membership and engagement goals by utilizing diverse digital channels like paid media (SEM, Social, and Display), mobile, and OLB (Online Banking). Taking the helm under the guidance of our Digital Marketing leaders, you'll develop, track, test, optimize, and report on comprehensive marketing plans. Your contributions will ensure our initiatives are impactful, measurable, and continually improving.

***This role is primarily remote with in office time required for monthly team meetings and other occasional business needs.

WHAT YOU'LL DO:

• Ensure Compliance: Perform all responsibilities in alignment with BECU Competencies, compliance, regulatory, and Information Protection requirements.
• Design Campaigns: Collaborate with Digital Marketing leadership to evaluate channels and create campaigns that meet specific goals.
• Monitor Performance: Oversee ad platforms, analyze campaign performance, and report the success or failure of tactics. Make data-driven recommendations for improvements.
• Expand Paid Media Channels: Develop and implement new paid media channels as necessary to ensure optimum reach.
• Paid Media Campaigns: Support the execution of paid media campaigns including targeting, monitoring campaign performance, and bid management to maximize reach and traffic to BECU.
• Measure Success: Develop metrics and analytics to evaluate campaign performance. Create customized reports to share with stakeholders, ensuring the data is presented most insightfully.
• Coordinate Campaigns: Work with Marketing Strategy, Digital, Creative, and Content teams to prepare and execute marketing campaigns.
• Represent BECU: Act as a representative at trade events and informational activities.

This isn't just about ticking off tasks on a list. It's about making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU'LL GAIN:

• A chance to drive impactful digital campaigns that enhance member experiences.
• An environment that champions continuous learning and professional growth.
• A collaborative team setting where your ideas and insights contribute to meaningful projects.
• Access to cutting-edge tools and platforms aiding your marketing initiatives.
• Opportunities to represent BECU and network within industry events.

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor's degree in Marketing, English, Communications, Business Administration, or equivalent work or educational experience.
• Minimum 2 years of experience in marketing and/or digital channel support role.
• Experience using paid search and paid social platforms.
• Experience with data analytics.

Desired Qualifications:

• Previous experience in a financial institution.
• Exceptional planning and project management skills.
• Ability to research and compile information to recommend new programs or enhance existing ones.
• Excellent interpersonal and presentation skills.
• Strategic and creative thinking capabilities along with the aptitude to execute tactics.

JOIN THE JOURNEY:

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don't just fill a role, but fuel the growth and success of BECU? This is more than a job - it's a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU.

Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let's achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourney

EEO Statement:

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.