Title: Paid Media Specialist (Search + Shopping)
Reports to: Paid Media Manager
Location: Remote
Overview of Role
We’re looking for a Paid Media Specialist to own the day-to-day execution of our Search, Shopping, and Performance Max (PMax) campaigns across Google and Microsoft Ads. This role is hands-on and execution-focused, with a strong emphasis on account health, performance monitoring, and continuous data-driven optimization & testing. As our Paid Media Specialist, you will be involved in every aspect of campaign management, from strategy development & planning to execution & reporting. You will work closely with the Paid Media Manager to help shape channel strategies & priorities and execute those strategies across Google & Microsoft. If you enjoy being close to data and understanding what it means, have a deep understanding of the mechanics of Search and Shopping, and want clear ownership over performance, then this role is perfect for you!
Primary Responsibilities
Execution of Campaign Strategy & Optimizations
- Own the day-to-day management of Search & Shopping campaigns across Google and Microsoft Ads.
- Execute ongoing account optimizations, including (but not limited to) search term mining & negative keyword management, keyword expansion, bid and budget optimizations, Shopping product optimizations, and ad/asset/creative refreshes & testing.
- Support sitewide discount messaging across Search and Shopping channels.
- Own the creation/builds of new campaigns and ensure proper campaign structures for optimal performance and scalability.
- Maintain strong account hygiene through regular QAs.
- Collaborate with cross-functional teams (e.g. analytics, creative, merchandising, etc.) as needed.
Reporting
- Translate campaign data into clear, actionable insights. Share weekly, monthly, and ad hoc performance updates & insights with Paid Media Team & leadership.
- Track and report on channel effectiveness & identify optimization opportunities.
- Proactively identify & address ad account issues, such as spend anomalies, performance drops, and disapprovals.
- Track emerging trends (keywords, competitors, industry, etc.) in the paid space to identify areas of opportunity.
Testing & Experimentation
- Identify opportunities to test and improve performance based on data, observed trends, and new ad platform capabilities.
- Propose test ideas with clear hypotheses, success metrics, and expected impact.
- Execute approved tests, monitor results & document learnings, and make recommendations based on observations.
Who You Are
- A strong communicator & collaborator. You work effectively with cross-functional teams, from individual contributors to leadership.
- Strong analytical thinker with the ability to translate data into meaningful insights, recommendations, and action.
- An autonomous self-starter. You take initiative independently and enjoy taking on new projects.
- Results-oriented and data-driven. You love to set goals and crush them.
- Detail-oriented, but you don’t lose sight of the bigger picture. You’re organized, meticulous, and thorough, but understand how your channels fit into the overall marketing strategy.
- Flexible & able to pivot when necessary. You're comfortable working with changing priorities & evolving responsibilities, and you have the confidence to flourish in a rapidly growing company.
- Naturally curious & interested in the marketing industry. You stay current on paid media trends, platform updates, and new features, and apply that knowledge thoughtfully.
What You’ll Need
- Bachelor’s Degree, preferably in Marketing, Business, or a related field.
- Minimum of 3 years hands-on experience managing paid Search and/or Shopping campaigns. Agency experience a plus.
- Experience in the Google Ads platform a requirement, Microsoft Ads a plus.
- Experience working in Google Merchant Center a plus.
- Proficient in Excel.
- Experience with product feeds or feed management tools a plus.
- Experience managing paid strategy for e-commerce & B2B a plus.
- Experience managing budgets of $100k/month.
- Experience with external reporting tools a plus (e.g. Looker, Looker Studio, GA4, Supermetrics, Tableau, etc.)
#LI-DNI
Skills Required
- Bachelor's degree, preferably in Marketing, Business, or a related field
- At least 3 years of hands-on experience managing paid Search and/or Shopping campaigns
- Experience using the Google Ads platform
- Proficiency in Excel
- Experience managing paid media budgets of $100,000 per month
- Agency experience
- Experience using Microsoft Ads
- Experience using Google Merchant Center
- Experience with product feeds or feed management tools
- Experience managing paid strategy for e-commerce and B2B
- Experience with external reporting tools such as Looker, Looker Studio, GA4, Supermetrics, or Tableau
What We Do
National Pen’s personalized promotional products are created for and inspired by small businesses. With more than 50 years of experience and serving 23 countries worldwide, National Pen has provided personalized marketing solutions that help businesses connect with their customers and make a personal brand experience. National Pen offers a broad range of personalized promotional products, including writing instruments, stationery, drinkware, bags, gifts, and trade show accessories, and operates via a network of more than 10 facilities across North America, Europe, Africa, and Asia. To learn more, visit: http://www.pens.com The National Pen Company is a Cimpress brand (Nasdaq: CMPR).
