Paid Media Specialist (Meta)

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in Berkeley Lake, GA, USA
In-Office or Remote
Mid level
AdTech
The Role
Manage and optimize Meta (Facebook/Instagram) ad campaigns: audience research and targeting, creative collaboration, budget management, performance analysis, A/B testing, and reporting to maximize ROI.
Summary Generated by Built In

This is a remote position.

We are seeking a skilled and results-driven Paid Media Specialist (Meta) to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Meta’s ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.

Key Responsibilities
  • Develop, implement, and manage Meta ad campaigns that align with business objectives.
  • Conduct audience research and create detailed targeting strategies to reach the right users.
  • Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams.
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Manage ad budgets, ensuring efficient allocation of resources to maximize ROI.
  • Stay updated with Meta’s latest advertising trends, tools, and platform updates.
  • Generate regular performance reports to communicate results and insights to stakeholders.
  • Conduct A/B testing to identify the most effective strategies for ad placement, messaging, and design.


Requirements
  • Proven experience managing Meta advertising campaigns (minimum of 2-3 years preferred).
  • Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools.
  • Experience with audience segmentation, retargeting, and lookalike audiences.
  • Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
  • Strong communication skills, both written and verbal.
  • Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.).
  • Certification in Meta Advertising (e.g., Meta Blueprint) is a plus.
  • Ability to work in a fast-paced environment and meet tight deadlines.
  • A dual monitor setup is required (at least 8GB of RAM)
  • Must have at least 25 MBPS internet speed



Benefits
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent WFH setup
  • Work schedule is in EST (Monday-Friday only)
  • Opportunities for professional development and career advancement


Skills Required

  • Proven experience managing Meta advertising campaigns (2-3 years preferred)
  • Strong knowledge of Meta Ads Manager and Meta Business Suite
  • Experience with audience segmentation, retargeting, and lookalike audiences
  • Excellent analytical skills and ability to interpret campaign data
  • Strong written and verbal communication skills
  • Familiarity with other paid media platforms (Google Ads, TikTok Ads)
  • Certification in Meta Advertising (Meta Blueprint)
  • Ability to work in a fast-paced environment and meet tight deadlines
  • Dual monitor setup with at least 8GB of RAM
  • Internet speed of at least 25 MBPS
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The Company
HQ: Berkeley Lake, GA
312 Employees
Year Founded: 2018

What We Do

Want a job? https://myamazonguy.com/jobs Hire us: https://myamazonguy.com/contact My Amazon Guy is a 300+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more are all in-house. My Amazon Guy is the Wikipedia of Amazon knowledge, with more than 1,100 videos on how to sell on Seller Central Khan Academy style. We specialize in: -Launching new brands & products -Helping wholesalers/manufacturers get started. -Taking retailers to the next level through digital marketing -Driving traffic & Sales Hourly education sessions are also available: https://myamazonguy.com/book-a-coaching-call/ Full-Service Amazon Management Growing Amazon sales is what we’re best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts. PPC Our PPC management is specialized for each client and includes hands-on advertising specialists and our MAGADS system. SEO Our 4-phase Amazon SEO plan is best-in-class and will show dramatic results in search rankings in 90 days. Design Our designers specialize in designing for Amazon – this includes A+ Content, Brand Stores, & graphics. Catalog We fully optimize titles, bullets, and back-end search terms to ensure search rankings.

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