Paid Media Specialist (LTG) Hungary, Budapest

Posted 15 Days Ago
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Hiring Remotely in Budapest
Remote
1-3 Years Experience
Edtech
The Role
LTG is seeking a Paid Media Specialist to execute and optimize paid media campaigns for internal stakeholders. The role involves managing PPC projects, collaborating with other channels, and staying updated with industry changes. The ideal candidate will have expertise in PPC strategy, B2B industry experience, and proficiency in various ad platforms and data analysis.
Summary Generated by Built In

LTG is looking for a paid media expert to join our central marketing team, collaborating with the central marketing team. This individual will be responsible for supporting the team with execution, optimisation and testing of paid media campaigns for our internal stakeholders. 

Fancy joining an agency, internal team or the best of both? If you join us, you will enjoy an external agency's variety with the relationships an internal team enables. We work quickly and things change often – this team is for the ambitious and curious. We could be a great match if you have experience in B2B paid media.

This will be the ideal role for you, if you are looking to:

  • Step up to a challenge – we’re looking for a proven expert to support the improvement of our media strategies across multiple channels and businesses 
  • Work in an agile way – you are happy to pivot across a range of tasks and remain engaged and focused
  • Problem solve – you don’t have a set idea of ‘perfection’ and are happy to try new and creative approaches to support the business where needed
  • Continually learn – we’re looking for someone who absorbs knowledge and can collaborate with each of our brands for improved ROI
  • You take accuracy and quality assurance importantly

Key responsibilities include: 

  • Management, execution and optimisation and development of accounts
  • Supporting the creation and delivery of the PPC Campaigns across several brands
  • Owning testing and optimisation roadmaps
  • Working alongside other channels (e.g. SEO, Display) to identify areas for collaboration or improved efficiency
  • Communicating effectively with key stakeholders on performance, strategy and updates in the industry
  • Keeping up-to-date with changes to the industry (e.g. technology, legislation) that will impact performance
  • Being a go-to subject matter expert for all things PPC
  • Supporting the management of LTG’s budgeting process
  • Helping Brand Managers through the POA approval process
  • Ensuring the PPC tech stack is fit-for-purpose and implementing new tools where required
  • Helping where needed with problem-solving and ad hoc tasks

Our new teammate must have:

  • Comprehensive knowledge of PPC strategy and execution
  • Experience managing large scale PPC projects
  • B2B industry experience 
  • A proven track record of managing large budgets
  • Data competence – with the ability to understand data analysis and forecasting
  • Strong communication skills
  • Proficiency with Google Ads, Microsoft Ads and LinkedIn ads
  • Experience with analytics suites, e.g. Google Analytics 
  • Fluent English (written & spoken)

We will be extra enthusiastic if you also have: 

  • Experience with other digital marketing channels, e.g. Display, SEO, Affiliates, Paid Social, CRM
  • Worked in a business serving multiple companies or brands 
  • Strong Analytical skills and passion for numbers and data analysis

Please apply with an English reading CV

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Top Skills

Google Ads
Linkedin Ads
Microsoft Ads
Ppc
The Company
London
156 Employees
On-site Workplace
Year Founded: 2013

What We Do

Learning Technologies Group plc (LTG) has been created with the purpose of building a market leading business of substance and scale within the exciting and fast-growing learning technologies sector. It is a dynamic and steadily growing group of specialist learning technology businesses at the vanguard of this exciting sector.

LTG's portfolio includes LEO, a pioneering learning technologies firm; the multi-device authoring tool gomo learning; games with purpose company Preloaded; Eukleia, an e-learning provider to the financial services sector; and Rustici Software, the global leaders in e-learning standards conformance.

During the coming months, it will expand as strategic, complementary acquisitions are executed.

LTG is building on the success of its existing ventures and plans to continue its growth through strategic acquisition and diversification, with the objective of providing a truly exceptional portfolio of services and products for our existing and new clients across the globe.

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