Paid Media Specialist (B2B Focus)

Posted 2 Days Ago
Be an Early Applicant
4 Locations
Mid level
AdTech • Marketing Tech • Social Media • Business Intelligence
The Role
The Paid Media Specialist will lead B2B advertising campaigns mainly on Google Ads, YouTube, and LinkedIn, focusing on driving conversions and revenue. Responsibilities include developing strategies, optimizing campaigns through A/B testing, and integrating with CRMs for advanced targeting. The role requires client communication and performance monitoring for strategic alignment.
Summary Generated by Built In

Description

We are seeking an experienced Paid Media Specialist to lead B2B advertising campaigns with a primary focus on Google Ads, YouTube, and LinkedIn Ads. Expertise in other platforms such as Instagram, TikTok, Bing, and X is a plus. You will drive awareness, conversions, and revenue growth by managing end-to-end paid media campaigns. This client-facing role requires hands-on expertise in ad creation, performance monitoring, optimization, and CRM integration for advanced targeting and reporting.
Key Responsibilities:

  • Develop and execute paid media strategies for awareness and conversion campaigns, prioritizing Google, YouTube, and LinkedIn.
  • Manage campaigns to maximize performance through A/B testing, audience segmentation, and budget optimization.
  • Integrate ad platforms with CRMs like Salesforce and HubSpot to build audience data and optimize for revenue.
  • Leverage audience and conversion data to create custom targeting strategies.
  • Implement Account-Based Marketing (ABM) strategies and customer journey ads.
  • Monitor, report, and optimize campaign performance for ROI and revenue outcomes.
  • Collaborate with clients and internal teams to ensure strategic alignment.
Requirements
  • Minimum 3 years of hands-on experience managing paid media campaigns for B2B businesses.
  • Expertise in Google Ads, YouTube Ads, and LinkedIn Ads (other platforms are a plus).
  • Proven success in ad strategy, tactical execution, and performance optimization.
  • Fluent in English with strong client-facing communication skills.
  • Experience with growth hacking, audience building, and ABM strategies.
  • Proficiency in integrating ad platforms with CRMs like HubSpot and Salesforce.
  • Knowledge of third-party tools for ad and budget management (preferred).

Work Schedule:
Must be available to work US time zones.

Benefits

OneIMS is a global inbound digital marketing agency with offices in sunny Southwest Florida and regional offices throughout the world. Our team is dedicated to helping our clients achieve their sales and marketing goals using the most up-to-date and innovative strategies and technologies available. We believe we are one of the best in the industry and are looking for candidates who are just as passionate about marketing as we are.
At OneIMS you will enjoy a great working environment, plenty of perks, nurturing leadership team, and caring co-workers. Come work with us if you believe you can make our team even better!

  • Competitive hourly wage
  • Training and certification program reimbursements
  • 100% remote
  • Paid Time Off

Top Skills

Google Ads
Linkedin Ads
Youtube Ads
The Company
HQ: Chicago, IL
55 Employees
On-site Workplace
Year Founded: 2006

What We Do

OneIMS is a results-driven online marketing agency, specializing in lead generation and customer acquisition programs. We help growth-oriented businesses increase online visibility so they can reach and acquire new customers consistently.

We have helped hundreds of clients achieve sustainable business growth. Our team of strategists is experienced in building marketing campaigns designed to attract new business systematically and predictably.

Contact us today: OneIMS.com or 888-663-4671

Our Vision
Our vision is to make OneIMS the One Source businesses trust and choose to advance their business, market share, sales, revenues, and growth.

Our Mission
At OneIMS, our mission is to design and develop the most effective and efficient Integrated Marketing Solutions for clients.

As a lead generation and customer acquisition agency, we create powerful strategies and practical solutions to ensure that we produce measurable and sustainable results for advancing businesses and their brands. We strive to meet and exceed client sales and marketing goals by focusing on our core values of people, passion, and performance.

The OneIMS Approach
At OneIMS, we give you the solutions, strategies and tools you need to reach and engage your prospects and clients. Our 3 C approach was designed for you and your clients in mind.

Connect: We help you attract and connect with your target audiences through owned, earned and paid media channels

Communicate: We help you communicate your unique value proposition at every stage of the buying process

Captivate: We help you captivate your ideal buyers to take the next step through lead nurturing and sales enablement

Contact us today at OneIMS.com or 888-663-4671

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