The Role
Lead end-to-end paid media strategy and execution for B2B clients across Google, LinkedIn, Meta, and other platforms. Manage campaign setup, optimization, audience testing, budget pacing, tracking/attribution, and performance reporting. Collaborate with strategy, analytics, and creative teams, experiment with AI and automation to improve workflows, and develop internal documentation, templates, and lightweight automations to scale team efficiency.
Summary Generated by Built In
We’re looking for a strategic, data-driven Paid Media Manager to join our growing Digital team. In this role, you will own paid media strategy end-to-end for a portfolio of B2B clients, leading campaign execution, optimization, and performance storytelling across platforms. We’re especially interested in candidates who are excited about how AI can reshape paid media workflows and performance.
You’ll operate as both a strategist and an operator. Someone who can zoom out to define direction, then zoom in to improve performance. You’re also excited about the evolving role of AI in paid media and are motivated to experiment with tools and workflows that make campaigns smarter and more efficient over time. Fluency in English is required.
Who You Are
- You have deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
- You have agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality.
- You’re confident owning paid media strategy end-to-end across multiple client accounts.
- You’re skilled in audience targeting, bid strategy, budget allocation, and A/B testing.
- You’re highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes.
- You’re able to manage several clients at once and navigate shifting priorities with strong organization.
- You’re a clear communicator who can translate performance into insights and recommendations that clients understand and trust.
- You’re experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value.
- You take ownership of your work, operate independently, and proactively seek answers or solutions when needed.
- You contribute to team growth by building or improving internal documentation, templates, and processes.
- You’re curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance.
- Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.
What You'll Do
- Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
- Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
- Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
- Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
- Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
- Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
- Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
- Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
- Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
- Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
- Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
- Contribute to a culture of testing, learning, and continuous improvement across the paid media team.
Perks & Benefits
- Paid Time Off:
- 10 paid holidays per year
- Unlimited flexible PTO (includes vacation, sick, and personal days)
- 4 Mental Wellness Days per year
- Additional Benefits:
- Permanent remote work arrangement and a one-time work-from-home stipend
- Dedicated budget for professional development
- Year-end service recognition payment
- Monthly team-building activities and quarterly gifts
About Terra
Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.
Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.
Terra is also an equal opportunity employer.
We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.
Skills Required
- Fluency in English
- Experience managing and optimizing paid campaigns across Google, LinkedIn, Meta, and Microsoft Ads
- Agency experience working with B2B clients and understanding long sales cycles and lead quality
- Ability to own paid media strategy end-to-end across multiple client accounts
- Skill in audience targeting, bid strategy, budget allocation, and A/B testing
- Strong analytical ability using performance metrics (CTR, CVR, CPA) to guide decisions
- Experience building reporting decks, ideally in Figma
- Ability to manage multiple clients and shifting priorities with strong organization and communication
- Experience ensuring proper tracking and attribution (UTM structure, conversion tracking, platform setup)
- Curiosity and willingness to experiment with AI tools and automation to improve workflows
- Experience with Demandbase, Reddit, Taboola, or other emerging platforms
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The Company
What We Do
We use the power of genuine human connection to create compelling marketing, execute complex projects, and drive results for brands across B2B and B2C industries. Our culture prioritizes a hyper-collaborative environment that synthesizes the talent of over 50 designers, developers, writers, and strategists around the world, transforming great ideas into award-winning experiences. Start conquering the digital terrain today.
