About Valatam
We’re Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people.
About the Role
We’re seeking a skilled Paid Media Manager to help us develop, execute, and optimize Valatam’s online paid advertising campaigns across platforms like Google Ads, LinkedIn, and Meta (Facebook & Instagram). This role will focus on generating high-quality leads (form fills and booked calls) and driving brand visibility among business owners and executives in North America & Canada.
Key Responsibilities
- Develop and manage paid advertising strategies across Google Ads, LinkedIn Ads, and Meta Ads.
- Set up, monitor, and optimize paid ad campaigns to ensure performance and ROI.
- Write compelling ad copy and coordinate with our design team for creative assets.
- Conduct A/B testing on ads, landing pages, forms, and audience targeting and segmentation.
- Research and define target audiences and key segments based on our Ideal Customer Profile (ICP).
- Analyze campaign data and prepare monthly performance reports with actionable insights
Requirements
- English (C1/C2) and Spanish.
- 3+ years of marketing experience running paid ad campaigns on Google, LinkedIn, and Meta.
- Experience working with UTM links, conversion pixels, Google Tag Manager, and CRM tools (preferably HubSpot).
- Proficiency with Google Workspace and Microsoft Office.
- Excellent communication and problem-solving skills.
- Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection.
- Bachelor’s or Associate’s degree preferred.
Benefits
Our Core Values at Work
We live by ACTION (get things done), CARE (help others and do things right), OUTSTANDING (operate at the highest standards), DEPENDABLE (own every commitment), and ENERGY (bring positivity every day). You’ll thrive here if these values resonate with you.
What We Offer
- Hourly rate starting at USD 1288$/month (final rate will be experience-based).
- Annual pay increments.
- Discretionary client bonuses (80 % of clients award year-end bonuses).
- 7 U.S. federal holidays + 4 paid PTO days.
- Monthly medical insurance stipend (after meeting eligibility criteria).
- Birthday / Anniversary bonuses + Gym / Wellness allowance.
- Unlimited online fitness classes + company events & Christmas celebrations.
Please fill out our application form, ensuring you answer all the questions. We will get back to you with more information shortly after receiving your application.
Top Skills
What We Do
Valatam provides you with virtual team members who help you with your workload to save you time. We work with small business owners and busy professionals, providing Virtual Assistants (VA's). VA's can manage your administration, customer service, sales, graphic & web design, and social media (and all the other things that take up your time), to allow you to focus on the most important things – keeping your clients happy and focusing on driving your business forward. In short, our mission is to work IN your business, allowing you to work ON it
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