Paid Media Manager
• Department: Marketing; Reports to: Director, Growth Marketing
• Exempt, Base Salary Range: $85k-130k plus Bonus. Position eligible for additional incentives including Bonus, 401(k) match, health and welfare benefits, amazing culture, growth opportunity and more!!
• Hybrid Schedule, Monday-Friday, 8:00-4:30
• Position Location: Position can work from one of our offices in: San Diego, CA (La Jolla/UTC), Atlanta, GA (near Truist Park), or Orlando, FL (Maitland area). We are open to remote candidates but only candidates residing in these (16) states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Maryland, New Jersey, Nevada, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia.
About the Role
The Paid Media Manager executes and optimizes the FairSquare brands’ performance-driven paid media programs with a focus on PPC (Google & Bing), programmatic, and paid social. This is a highly hands-on role—owning campaign setup, pacing, optimization, QA, and reporting for high-budget B2B acquisition programs. The ideal candidate brings deep SEM expertise, programmatic experience, and strong analytical rigor to improve efficiency, scale high-performing segments, and drive predictable growth.
Reporting to the Director, Growth Marketing, this role oversees end-to-end paid media execution, ensures seamless data and tracking across systems, partners with analytics and engineering on measurement accuracy, and collaborates with creative and cross-functional teams to drive full-funnel performance. Success requires direct keyboard experience, technical fluency across data flows and attribution, and the ability to balance daily execution with strategic optimization.
Key Responsibilities
PPC Management (Primary Ownership)
- Own and execute PPC campaigns across Google Ads and Microsoft/Bing Ads
- Manage keyword/query mining, bidding strategies, pacing, ad copy testing, segmentation, and extensions
- Monitor performance daily and optimize toward CPC, CTR, CPA, CVR, volume, and lead quality
Programmatic & Display
- Build and optimize programmatic campaigns via DSPs (DV360, The Trade Desk, StackAdapt, etc.)
- Manage inventory quality, creative setup, targeting layers, frequency, and brand safety
- Support full-funnel strategies including prospecting, retargeting, and intent-driven B2B audiences
Paid Social
- Launch and optimize Meta campaigns; support testing on LinkedIn, TikTok, Pinterest, etc.
- Align creative and messaging with audience segments and funnel stages
Data, Tracking & Technical Accuracy
- Maintain strong understanding of pixels, UTMs, tag management, and CRM/CDP integrations
- Partner with analytics and engineering teams to ensure accurate measurement and attribution
Optimization, Analysis & Reporting
- Identify trends and optimization opportunities across all channels
- Provide clear insights and recommendations to internal teams and external partners
- Maintain disciplined pacing across multiple budgets and campaigns
Cross-Functional Alignment
- Collaborate with creative teams on ad copy, creative iterations, and landing page testing
- Partner with Sales, Product, and Marketing to align targeting with B2B goals
- Stay up to date on platform changes, AI advancements, and best practices
Qualifications
- 5–7+ years of hands-on PPC experience across Google Ads and Microsoft/Bing Ads
- Proven success meeting KPIs (CPA, CPL, ROAS, CVR, lead quality)
- Experience with programmatic DSPs (DV360, The Trade Desk, StackAdapt, etc.)
- Strong understanding of tagging, UTMs, attribution, and conversion tracking
- Experience running Meta campaigns and one additional paid social channel
- Strong Excel/Sheets skills and comfort with large datasets
- Clear, analytical communicator with strong attention to detail
- B2B campaign experience strongly preferred
Nice to Have
- In-house experience, ideally in FinTech or a performance-driven environment
- Experience with TTD, LiveRamp, or other programmatic tools
- Experience with complex data integrations or server-side tracking
- Familiarity with Salesforce or other CRM platforms
Why FairSquare?
FairSquare is building the future of SMB finance. We combine technology, partnerships, and insight to make business funding faster, more transparent, and more personalized. Our Product team leads with structure, clarity, and measurable impact — and we’re looking for a leader who can do the same.
FairSquare and its family of brands has been serving the small business community since 1999. We have provided more than $3 billion in funding to over 50,000 customers to support their working capital and equipment financing needs. We are one of the country's largest private providers of small business loans, having funded more than $3 billion to help small businesses grow. Our personal approach helps strengthen small business owners and we pride ourselves on being a resource they can trust. We are believers in small business owners.
FairSquare is an Equal Opportunity Employer.
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What We Do
FairSquare is a holding company built to empower America’s small businesses. Dedicated to advancing growth and supporting success at every stage of the business journey, we provide transformative financial solutions through our diverse family of brands. National Funding: Fueling the success of small and medium-sized businesses with custom working capital and equipment financing solutions since 1999. QuickBridge: Providing small businesses with quick access to capital so that they can cover their core needs and take advantage of opportunities—fast. SmallBusinessLoans: Connecting qualified small business owners with tailored financing and business services, all in one place. Finova Capital: Enabling ISOs and payment processors to provide their merchant base with a richer product offering, creating increased merchant loyalty and seamless access to business funding. National Funding XPRS: A new best-in-class product by National Funding, XPRS offers a fully digital financing experience and allows business owners to draw funds upon request up to their maximum approved amount. Committed to keeping integrity, transparency, and quality service at the center of everything we do, our subsidiary brands have provided over $6 billion in funding to over 100,000 customers across the country. Our mission is to leverage our cutting-edge technology and extensive data to continuously provide SMBs with innovative solutions to meet their ever-evolving needs.
