Senior Product Engineering Manager - Omnichannel & Paid Media

Reposted Yesterday
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South San Francisco, CA, USA
In-Office
173K-322K Annually
Senior level
Healthtech • Biotech
The Role
Lead the engineering team in developing integrated digital marketing solutions for Pharma, focusing on customer journey orchestration and technology platform enhancements.
Summary Generated by Built In
Senior Product Engineering Manager - Omnichannel & Paid Media 

The actual title in the organization will beTeam Lead Engineering Commercial Pharma US Omnichannel Orchestration, Paid Media and Email.

The Opportunity 

As the Senior Product Engineering Manager for Omnichannel & Paid Media, you will be the architect of a unified digital future for US Commercial Pharma. You aren't just managing platforms; you are building the intelligent connective tissue that transforms the experience we provide to our customers and patients into one that is consistent, seamless, and meaningful.

Your mission is to lead a high-caliber engineering team in evolving our digital landscape from a collection of siloed tactics into a sophisticated, integrated omnichannel ecosystem. By bridging the gap between technical rigor and creative journey orchestration, you will create a scalable engine that harmonizes a responsive brand experience across all channels.

Key Responsibilities:

  • Define and deploy the strategic engineering framework for US Commercial digital engagement, ensuring the technology stack is modular, scalable, and resilient against future industry shifts.

  • Drive the end-to-end integration of the Adobe Marketing Suite and other enterprise automation platforms to ensure every technical deployment drives measurable business impact.

  • Evolve digital engagement from a collection of channels into a sophisticated, unified ecosystem by leveraging automation and data-driven insights to deliver clinical relevance at the optimal moment.

  • Partner across Marketing and Sales to dismantle operational silos, ensuring a consistent 360-degree customer view that connects in-person field interactions with digital channels.

  • Bridge the gap between creative journey mapping and technical execution, transforming individual touchpoints into a continuous, value-driven conversation across all channels.

  • Responsible for co-creating strategic roadmaps with business, ensuring the high-quality delivery of features that align with long-term commercial goals.

  • Replace manual workflows with a programmatic, data-driven engine that optimizes the channel mix and maximizes brand impact across the pharmaceutical portfolio.

  • Support the business case for new capabilities, managing headcount and vendor budgets to scale digital engagement effectively across the enterprise.

  • Lead a high-performing engineering team, cultivating an inclusive culture and implementing process improvements to remove roadblocks and ensure a sustainable work pace.

Who You Are

  • Bachelor’s degree in Engineering, Science, or Business (Master’s preferred).

  • 5+ years in people leadership/program management with a track record of building high-performing technical teams.

  • 2+ years of experience within Pharma, Biotech, or regulated Healthcare technology, possessing a deep understanding of the compliance and regulatory landscape is highly preferred.

  • Proven expertise in orchestrating complex digital marketing ecosystems, specifically managing the integration of in-person field interactions and digital customer journeys.

  • Deep technical expertise across the Adobe Experience Cloud, including Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), Experience Manager (AEM), Campaign Manager, Assets, and Workfront.

  • Expertise in creative journey mapping and the execution of digital campaigns using agile methodologies and enterprise-level automation.

  • A servant leader capable of navigating ambiguity and dismantling silos to drive innovation and align team growth with mission-critical goals.

The expected salary range for this position based on the primary location of South San Francisco, CA is $173,200 - $321,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Relocation benefits are not available for this job posting.

#RDT2026

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

Skills Required

  • Bachelor's degree in Engineering, Science, or Business (Master's preferred)
  • 5+ years in people leadership/program management
  • 2+ years of experience within Pharma, Biotech, or regulated Healthcare technology
  • Proven expertise in orchestrating complex digital marketing ecosystems
  • Deep technical expertise across Adobe Experience Cloud

Genentech Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genentech and has not been reviewed or approved by Genentech.

  • Healthcare Strength Health coverage is described as comprehensive across medical, dental, vision, mental health, and prescriptions, supported by HSAs/FSAs and broad wellness resources. On‑site fitness and health centers, mental‑health clinicians, and specialized programs like fully covered preventive cancer screenings and menopause support deepen the offering.
  • Retirement Support Retirement benefits feature a 401(k) with up to a 4% company match plus an additional annual 6% company contribution to eligible pay. Additional financial protections such as life and accident insurance complement salary, bonuses, and stock options.
  • Leave & Time Off Breadth Time away includes about 20 paid vacation days, paid holidays, personal days, and a year‑end shutdown. A paid six‑week sabbatical every six years notably expands long‑term time‑off flexibility.

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The Company
HQ: South San Francisco, CA
20,069 Employees
Year Founded: 1976

What We Do

Considered the founder of the industry, Genentech, now a member of the Roche Group, has been delivering on the promise of biotechnology for more than 40 years. Genentech is a biotechnology company dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. We're passionate about finding solutions for people facing the world's most difficult-to-treat conditions. That is why we use cutting-edge science to create and deliver innovative medicines around the globe. To us, science is personal. Making a difference in the lives of millions starts when you make a change in yours.

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