The Role
The Paid Media Manager plans and optimizes paid media campaigns, manages budgets, analyzes performance metrics, and collaborates with teams to ensure effective execution of digital marketing strategies.
Summary Generated by Built In
Job Summary & ResponsibilitiesPreferred Qualifications
- Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms.
- Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
- Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals.
- Works directly with sales and strategy teams in production of digital campaigns.
- May work directly with the client to obtain assets needed to produce digital marketing campaigns.
- Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives.
- Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement.
- Direct liaison between digital vendors and 2060 Digital.
- Familiar with a variety of agency concepts, practices, and procedures.
- Remain up to date with platform updates, algorithm changes, latest digital trends and products and new advertising features to leverage opportunities for optimization and innovation.
- Attend market/ops calls. Working with the market contacts, facilitate meetings from Operations perspective.
- Other duties as assigned.
- Three (3+) years of digital advertising experience preferred, within an agency or large marketing department and a Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Strong understanding of Google or Meta platforms and the ability to become Google or Meta certified within the first 90 days of employment.
- Strong understanding and proven experience in the setup, launch, optimization, and management of display, SEM/PPC, video, paid social campaigns in a variety of platforms and DMP/DSPs.
- Ability to gather and analyze data, create reports, and present findings to clients.
- In-depth knowledge of digital advertising best practices, strategies, and tactics.
- Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and effectively.
- Highly organized with strong project management and time management skills and the ability to manage a large volume of campaigns simultaneously.
- Must be highly creative, flexible, and deadline-oriented with strong attention to detail.
- Strong focus on customer service and ability to present ideas to both internal and external customers.
- Advanced-level knowledge and understanding of technology, web and latest digital trends.
- Strong analytical, planning, forecasting and research skills, with the ability to interpret data, draw insights and make data-driven decisions.
- Ability to work both independently and as a team member with the ability to establish and maintain good working relationships with a variety of individuals.
- Ability to work in compliance with company policies and procedures.
- Project an appropriate professional appearance and demeanor.
- Ability to work established schedule and other hours as needed, including evenings and weekends as needed.
Top Skills
Google Ads
Meta Ads Manager
Programmatic Dmp/Dsp Platforms
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The Company
What We Do
Hubbard Broadcasting, Inc. is a St. Paul, Minnesota family-owned and -operated broadcasting company with 10 television stations located in Minnesota, New York and New Mexico; 50 radio stations located in Minnesota, Illinois, Missouri, Ohio, Arizona, Washington, Florida, and Washington DC; F & F Productions, one of the premier high-definition remote production companies in the U.S.; CONUS Archives, a video content provider; 2060 Digital, a full service digital company, and REELZ, a national cable and satellite entertainment channel.
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