Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
The Paid Media Manager will work closely with our Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders.
You’ll be responsible for:Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta
Activating campaigns and analysing results to make optimisations and maximise performance
Using a ‘test and learn’ approach to continually improve campaign performance against KPIs
Building and maintaining strong relationships across departments and with clients
Presenting findings to clients regularly and reporting on campaign performance
Making data-led recommendations to enhance performance
Staying up to date with channel updates and suggesting changes to campaigns where needed
Deep understanding of the paid social advertising landscape
3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)
Proven track record of improving campaign performance through data analysis
Confidence managing paid media budgets of $500k+
High proficiency in Excel
Strong numeracy and analytical skills
Ownership mindset and high attention to detail on administrative tasks
Ability to make and justify decisions that drive client performance
Comfort working with clients and teams across multiple countries and time zones
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
💟 Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.
Skills Required
- 3+ years of experience in digital paid media roles
- Deep understanding of paid social advertising
- Experience with TikTok, Meta, and YouTube advertising
- Proven ability to improve campaign performance through data analysis
- Experience managing paid media budgets of $500,000 or more
- High proficiency in Excel
- Strong numeracy and analytical skills
- Client and cross-functional relationship management skills
- Ability to work across multiple countries and time zones
What We Do
Kyra is a global creator economy company bridging the gap between brands and TikTok creators. We are a team of creators at our core, producing best-in-class social content geared for Gen-Z while accelerating a world for creators to do the same with ease. The company encompasses Kyra Originals, originally produced TikTok channels reaching more than 13M monthly viewers; Kyra Profile, a Gen Z creator incubator program; Kyra Studios, a production studio creating social content on behalf of brands; and a brand new product offering coming soon. Kyra works with a diverse slate of creators including Abby Roberts, Iconicakes, and Nintendo Grl, and global blue-chip brands such as Nike, Converse, Levi’s, Calvin Klein and more. Learn more at Kyra.com. Kyra has fostered a dynamic work environment, creating a culture for a diverse and creative team with innovative ideas driving the business, and creator economy, forward into the future. If interested in a role, please apply!
