The Role
The Paid Media Manager will develop and execute the paid media strategy across Europe, managing budgets and optimizing campaigns to drive pipeline growth and measurable impact.
Summary Generated by Built In
Job summary
Are you ready to take ownership of paid acquisition for a fast-growing SaaS company? As our Paid Media Manager, you’ll lead and scale paid media initiatives across Europe, shaping strategy and delivering measurable impact.
This isn’t just about running campaigns—it’s about building a high-performing engine. You’ll define and execute the paid media strategy, optimize multi-channel performance, manage budgets, and accelerate pipeline growth for our sales organization.
We’re looking for a data-driven marketer who thrives at the intersection of strategy and execution. You understand how paid media fuels demand generation in SaaS and know how to turn insights into action. If you’re passionate about driving results and scaling programs that make a real difference, this is a great opportunity.
Location: The Netherlands / EU
Responsibilities:
Are you ready to take ownership of paid acquisition for a fast-growing SaaS company? As our Paid Media Manager, you’ll lead and scale paid media initiatives across Europe, shaping strategy and delivering measurable impact.
This isn’t just about running campaigns—it’s about building a high-performing engine. You’ll define and execute the paid media strategy, optimize multi-channel performance, manage budgets, and accelerate pipeline growth for our sales organization.
We’re looking for a data-driven marketer who thrives at the intersection of strategy and execution. You understand how paid media fuels demand generation in SaaS and know how to turn insights into action. If you’re passionate about driving results and scaling programs that make a real difference, this is a great opportunity.
Location: The Netherlands / EU
Responsibilities:
- Develop and own the paid media strategy across the EU, aligned with pipeline, revenue, and growth targets.
- Plan and implement multi-channel programs across Google Ads, LinkedIn Ads, Meta, display/programmatic, retargeting, and ABM platforms.
- Establish channel-mix recommendations, budget allocations, reporting structures, and optimization frameworks.
- Lead full-funnel campaign planning: awareness, consideration, conversion, and expansion.
- Execute and optimize campaigns daily to improve CPL, CAC, ROAS, and pipeline contribution.
- Lead continuous testing (creative, copy, audiences, landing pages) to improve conversion rates.
- Own and forecast paid media budgets across markets and segments.
- Monitor performance using tools like Google Analytics, HubSpot, Looker Studio, attribution systems, or BI tools.
- Deliver recurring insights, dashboards, and recommendations to marketing leadership
- Collaborate closely with content, creative, product marketing, RevOps, and sales teams to ensure alignment across messaging and target audiences.
- Manage relationships with agencies, freelancers, and paid-media vendors to enhance execution and localization when needed.
- Drive paid-media best practices across the broader demand-generation organization.
- Ensure all paid campaigns comply with GDPR and EU advertising regulations.
- Stay up to date on digital trends, platform changes, privacy updates, and competitive opportunities in the EU market.
- Bachelor's degree or higher in related field
- 5+ years of experience in paid media or performance marketing, preferably in a B2B SaaS environment.
- Proven success managing large, multi-country budgets and generating measurable pipeline and revenue impact.
- Advanced experience with Google Ads, LinkedIn Campaign Manager, and other paid platforms.
- Strong analytical skills: ability to interpret performance data and turn insights into strategy.
- Experience with multi-touch attribution, conversion tracking, UTM frameworks, and reporting dashboards.
- Strong communication and stakeholder-management skills; ability to present results to leadership.
- Fluent in English; additional European languages are a plus.
- Familiarity with ABM approaches, intent-data platforms, and enterprise targeting strategies.
- Competitive base salary + commission structure
- Ongoing training and professional development
- Opportunities for career advancement within a growing organization
- Collaborative and supportive team environment
- Comprehensive benefits package
Top Skills
Display/Programmatic
Google Ads
Hubspot
Linkedin Ads
Looker Studio
Meta
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The Company
What We Do
PairSoft brings together two industry leaders to form the strongest procure-to-pay platform for the mid-market and enterprise, with close integration to Microsoft Dynamics, Blackbaud, Oracle, SAP, Acumatica, and Sage ERPs.
