Paid Media Manager

Where you’ll work: Guatemala City, Guatemala

Marketing at GoTo  

Being direct and relatable makes work and life easier for everyone. From storytelling and content to influencer relations and user lifecycle campaigns, the Marketing team at GoTo sets the stage for how we interact with customers, prospects and employees. When you become a part of this team, you will directly be impacting the business, revenue, and image of GoTo. Come discover with us.  

We are hiring a talented Paid Media Manager to design, deploy and report on paid media programs across the GoTo portfolio of products. We're looking for a self-starter with a deep understanding of the digital marketing mix, who will leverage prior experience to bring new and exciting campaigns to life. The right fit is someone who learns quickly, thrives in a fast-paced environment, and loves to dive into data to solve problems. 

Your Day to Day    

As a Paid Media Manager, you would be working on: 

• Execute multi-channel digital marketing campaigns spanning paid social media, programmatic, remarketing, and video  

• Partner with internal and external team members to build full-funnel marketing plans to support product growth strategy  

• Pull and analyze data using multiple sources (Google Analytics, Tableau, etc.) to make informed decisions to optimize/accelerate digital campaigns 

• Manage quarterly budgets, including PO’s, contracts, and invoices 

What We’re Looking For   

As a Paid Media Manager, your background will look like: 

• BA/BS in Marketing or related field required  

• 2-3 years in paid digital marketing or related field   

• Strong analytical skills. Experience with Google Analytics, Tableau, and Salesforce

• Experience driving successful multi-channel paid media programs 

• Project management skills with a focus on attention to detail, organization, and exceptional communication skills (interpersonal, written and verbal)   

• Advanced communication skills in English both written and spoken (above 85%)

Internal candidates:

• 1 year tenure in current role
• No active DPs or commitment letters in the last 6 months
• KPIs on target in the last three months

At GoTo, authenticity and inclusive culture are key to our thriving workplace, where diverse perspectives drive innovation and growth. Our team of GoGetters is passionate about learning, exploring, and working together to achieve success while staying committed to delivering exceptional experiences for our customers. We take pride in supporting our employees with comprehensive.

Learn more.