The Role
The Paid Media Manager will develop and execute multi-channel paid advertising strategies across client accounts. Responsibilities include managing search, social, display, remarketing, shopping, ecommerce, and lead-generation campaigns; optimizing budgets, product feeds, tracking, and performance; producing actionable reports; presenting results to clients; coordinating with SEO, PR, email, web, and creative teams; and supporting audits, forecasts, proposals, and new business initiatives.
Summary Generated by Built In
Position: Paid Media Manager
About Wildnet Technologies:
Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services with a track record of helping businesses and Google Partner Agencies achieve their goals. We offer a comprehensive range of high-quality Digital Marketing Services and On-Demand Technology Resources. With over 12,000 successful projects delivered to date, our team of 300+ professionals is headquartered in India and serves clients in the United States, Canada, Australia, and the United Kingdom. Our expertise includes SEO, Paid Search, Paid Social Services, programmatic advertising, and more.
Role Overview
We’re looking for a strategic, data-driven Paid Media Manager to lead paid advertising across our growing portfolio of clients.
This role is responsible for both strategy and execution across a wide range of paid media platforms, including Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, Pinterest and other relevant paid social or performance platforms depending on client objectives.
You’ll manage activity across search, social, display, remarketing, lead generation, Performance Max and shopping campaigns, with a strong understanding of product feeds, Merchant Center, feed optimization and ecommerce performance.
You’ll be focused on driving measurable results, but just as importantly, working collaboratively with the wider team to deliver joined-up, commercially effective campaigns that align with wider marketing strategies.
If you’re someone who takes ownership, communicates clearly, understands both the technical and strategic sides of paid media, and wants to play a key role in shaping the future of performance marketing within an agency, this could be your next step.
What You’ll Be Doing
- Own paid media strategy and delivery across a portfolio of client accounts,typically 10-15.
- Plan, build, manage and optimize campaigns across Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn and other relevant paid media platforms.
- Manage a mix of campaign types, including search, paid social, display, remarketing, lead generation, Performance Max, shopping and ecommerce campaigns.
- Oversee Google Merchant Center, product feeds and shopping campaign performance, ensuring feeds are accurate, optimised and aligned with campaign objectives.
- Identify and implement feed optimisation opportunities, including product titles, descriptions, categories, custom labels, pricing, availability, product imagery and promotional messaging.
- Work with internal teams, clients and external partners where needed to resolve feed issues, product disapprovals, tracking errors and product visibility challenges.
- Manage budgets, monitor performance, and continuously test and refine campaigns to improve results, efficiency and scalability.
- Produce accurate, insight-led reporting, contributing to multi-channel reports with clear context, recommendations and next steps.
- Join strategy and key reporting calls, confidently presenting paid media performance and acting as a trusted voice in client conversations.
- Work closely with SEO, PR, email, web and creative teams to ensure paid media activity aligns with wider marketing strategies.
- Brief creative requirements clearly, using performance data to guide messaging, formats, hooks and asset testing.
- Maintain strong organisation across accounts, ensuring naming conventions, tracking, account structure and documentation are consistent and clear.
- Proactively communicate progress, challenges, and opportunities, keeping both internal teams and clients informed.
- Support new business activity where required, including audits, forecasting, recommendations and paid media strategy input.
What We’re Looking For
Essential experience
- 5+ years’ experience managing paid media campaigns, ideally within an agency environment.
- Strong hands-on experience across Google Ads and Meta Ads.
- Experience managing campaigns across additional platforms such as Microsoft Ads, TikTok Ads and LinkedIn Ads.
- Strong understanding of campaign types including search, paid social, display, remarketing, lead generation, Performance Max and shopping.
- Experience with Google Merchant Center, product feeds and shopping feed optimisation.
- Confident managing multiple accounts and balancing competing priorities.
- Comfortable working with performance data and able to translate numbers into clear, actionable insight.
- Experience with GA4 is essential.
- Understanding of conversion tracking, attribution and campaign measurement.
- Confident communicator, both internally and on client calls.
Desirable experience
- Google Tag Manager and tracking setup experience.
- Google Ads certifications or Google Partner certification.
- Experience with ecommerce platforms such as Shopify, WooCommerce or other CMS/ecommerce setups.
- Experience using feed management tools or working with feed optimisation partners.
- Experience with LinkedIn lead generation campaigns.
- Experience managing both B2B and B2C paid media campaigns.
- Experience managing both ecommerce and lead generation campaigns.
- Experience contributing to new business proposals, audits or strategy decks.
Why Join Wildnet -
- Established Industry Leader: 15+ years of expertise in digital marketing and IT services; among the pioneers in India's digital space.
- Great Place to Work® Certified: Recognized for fostering a flexible, positive, and people-first work culture.
- Learning & Growth: Fast-paced environment with ongoing training, career advancement, and leadership development opportunities.
- Health & Wellness Benefits: Comprehensive insurance and wellness support for employees and their families.
- Work-Life Balance: Flexible Working Hours , 5-day work week and generous leave policy to support personal well-being.
- Exposure to Top Clients: Work on diverse projects with leading global brands across industries
Skills Required
- 5+ years of experience managing paid media campaigns, ideally in an agency environment
- Hands-on experience with Google Ads and Meta Ads
- Experience with Microsoft Ads, TikTok Ads, and LinkedIn Ads
- Understanding of search, paid social, display, remarketing, lead generation, Performance Max, and shopping campaigns
- Experience with Google Merchant Center, product feeds, and shopping feed optimization
- Experience managing multiple accounts and competing priorities
- Ability to analyze performance data and provide actionable insights
- Experience with Google Analytics 4
- Understanding of conversion tracking, attribution, and campaign measurement
- Confident internal and client-facing communication skills
- Google Tag Manager and tracking setup experience
- Google Ads or Google Partner certification
- Experience with Shopify, WooCommerce, or other ecommerce platforms
- Experience with feed management tools or feed optimization partners
- Experience with LinkedIn lead-generation campaigns
- Experience managing B2B and B2C paid media campaigns
- Experience managing ecommerce and lead-generation campaigns
- Experience contributing to new business proposals, audits, or strategy decks
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The Company
What We Do
Wildnet Technologies is an award-winning digital marketing and SEO agency providing AI-powered SEO, performance marketing, white-label marketing execution, and IT services. Its offerings also include web and mobile application development, e-commerce and ERP solutions, link building, content strategy, and paid advertising. The company helps brands and agencies expand their online reach, improve rankings, generate traffic, and build scalable digital growth engines.
