As a Manager, Paid Media with RVO Health, you will have the exciting opportunity to influence performance marketing strategies for the Optum Now business. You’ll work cross-functionally and be given the unique opportunity to learn, grow, and build your career. You’ll have access to business leaders and mentors who are invested in your growth and focused on helping you create your career path. Specific to the role, you will dive deep into paid media marketing strategies, campaigns, data and analytics that drive acquisition and growth to point solutions on Optum Now empowering our consumers on their health journeys.
Where You'll BeTo prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our New York office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Address: 250 Park Avenue South, 6th FL New York, NY 10003
- Align paid media campaigns with applicable business goals/objectives, as well as the needs of identified target populations/consumers.
- Collaborate with marketing, product marketing, data analytics, and operations to develop and implement marketing strategies, campaign tactics, measurement and reporting.
- As a paid media expert, the role is accountable to scope, develop strategy, and execute campaigns among a team managing paid media via Paid Search, Paid Social, and other performance marketing channels.
- Maintain a test & learn mindset, optimizing tactical marketing campaigns to assess impact of A/B tests, and make real-time optimizations based on data/analysis to drive the business forward.
- Work cross-functionally to operationalize technology solutions and optimize marketing automation.
- Manage website, automation, data, and other marketing technology as needed to enable digital marketing strategies, promotion, and executions including analyzing behavior, conversion data, customer journeys, funnel analysis, and attribution to interpret trends for strategic conversations that drive business goals.
- Ability to present, educate and mentor others on scalable solutions; hands-on and technology-focused.
- Develop/revise plans and recommendations for future initiatives/campaigns based on analysis of results/outcomes from previous initiatives/campaigns.
- Analyze/report results of marketing campaigns using applicable metrics (e.g., conversion rate) and develop/manage strategies/plans to optimize future performance
- Above all else you’ll be the owner of your work and the projects that you’re responsible for
- Minimum 4+ years experience in paid media. Healthcare experience is a bonus.
- Experience in marketing platforms required: Google Ads, Meta Ads. Microsoft Ads, TikTok Ads, Reddit, or Yahoo DSP a bonus.
- Experience with business intelligence platforms required: Looker, Power Bi, or Tableau. SQL experience is preferred.
- Experience with Excel, PowerPoint, Google Workspace tools
- Excellent interpersonal and communication skills
- Ideal candidate is ambitious, scrappy, curious, self-starter, organized, can lead and drive projects
- Passionate about working in a dynamic, fast-paced, performance-driven environment
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $101,000.00 - $109,000.00
*Note actual salary is based on geographic location, qualifications and experience - Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
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RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
RVO Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RVO Health and has not been reviewed or approved by RVO Health.
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Parental & Family Support — Parental leave is described as generous and well supported, with a dedicated bonding program standing out. This area consistently emerges as a strength within the total rewards package.
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Leave & Time Off Breadth — Time off includes solid PTO alongside an additional 'winter week' office closure that is treated as a notable perk. These elements enhance overall value even when base pay is considered standard.
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Retirement Support — A 401(k) with company match is a consistent offering and is regarded as one of the stronger components of the package. This supports longer‑term financial security in addition to salary.
RVO Health Insights
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What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey. The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year. Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing. Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health. RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
