Paid Media Manager at Modifly

Modifly is looking for a creative and analytical full-time Paid Media Manager to join our team in San Diego, CA. With experience and passion for performance marketing and digital marketing strategy, the Paid Media Manager will execute campaign strategies, funnel builds and ongoing optimizations within the ads platforms, manage client budgets, work on account analysis and reporting in order to contribute to strategy. This role will own their own accounts in addition to directly supporting the paid media leadership team. The Paid Media Manager will work with the Modifly account team to formulate strategic action plans for each client. Additionally, this position will have the opportunity to collaborate with the contractor creative team, putting your personal touches on clients ads.

The ideal Paid Media Manager candidate is creatively-minded and performance-driven; a strong collaborator, and an all-around figure-it-out-er. Applicants should have an understanding of paid search and social advertising, e-commerce/DTC/BTB marketing, a creative awareness of the social media advertising field, an understanding of email & SMS marketing and an aptitude for analyzing data and identifying performance trends. Past experience in developing marketing creative (e.g. authoring or overseeing marketing copy or visuals) and working directly with Google Advertising platforms and Facebook Ads Manager is a requirement. Working within Pinterest, LinkedIn, TikTok, Snapchat, Reddit, & Bing is a plus.

Responsibilities

• Manage paid advertising campaigns A-Z, including building on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goals
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
• Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible through owned channels
• Improve upon paid search and social media processes and innovation of new strategies and techniques
• Manage and execute on campaigns across multiple channels such as the Google ad network, Facebook, Instagram, Pinterest, and others (e-commerce & B2C)
• Own strategy and execution channels for each of your clients in an effort to hit or surpass client goals
• Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
• Manage Google and Social advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary
• Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
• Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots
• Understanding of basic marketing funnel and where each channel plays role
• Build and sustain rapport with multiple clients
• Generate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline
• Collaborate with the creative team to brainstorm content and ads, drawing on client needs and input, as needed
• Translate technical concepts into actionable, tactical, and strategic action plans
• Develop growth of junior team members through delegation, training, and coaching
• Develop higher level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy
• Be responsible for navigating attribution within partner platforms such as Triplewhale and GA-4
• Other applicable or related duties as assigned

Requirements

• 3-5+ years of experience in media buying
• Understanding and appreciation for an entrepreneurial environment and the resilience needed in order to be successful
• Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots
• Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
• Build and sustain rapport with multiple clients
• Translate technical concepts into actionable, tactical, and strategic action plans
• Understanding of basic marketing funnel and where each channel plays role
• High level of self accountability to getting their work done and pushing the team to hit all goals
• Operate independently in Business Manager and analytical platforms

Additional Information

• Office space located at 655 W Broadway, San Diego, CA 92101
• Full-time with structured hybrid in-office/remote schedule
• Full benefits (healthcare kicks in day 1 of employment)

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Modifly, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Modifly is an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

ABOUT MODIFLY

Who and Where We Are: We are a diverse team of strategist, media buyer, creative, operations, account and data collaborators spread out all over the United States with a shared goal.‍

What We Do: We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.‍

How Long We’ve Been Doing It: We’ve been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.‍

How We Do It: We start by listening, learning and collecting information. Next, we build out a customized plan with design meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.‍

Why We Do It: Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.