Paid Media Executive

Job Title

Paid Media Executive

Job Description

Performance Paid Media Manager

EXCITING OPPORTUNITY – ready to bring your expertise and challenge yourself to raise the bar? 

So, who are we?
We’re IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

Your team

This role is part of our Paid Media team – Europe. They are responsible for driving user acquisition across our European markets and have a direct commercial impact.

Your role in the Team’s Success

As a Paid Search Manager, you will be responsible for planning, managing, and optimizing paid search campaigns across various platforms such as Google Ads, Bing Ads. The ideal candidate will have a deep understanding of paid search strategies, campaign optimization, and performance analysis. You will play a crucial role in maximizing our return on investment (ROI) and achieving our business objectives through effective paid search strategies.

What you’ll do

Strategy Development:

• Develop and execute comprehensive paid search strategies aligned with business objectives (including PMAX, Demand gen), campaign structure, keyword targeting, ad copy, and bid management.
• Perform regular keyword research and analysis to identify new keyword opportunities and refine keyword lists.
• Stay updated on industry trends, best practices, and algorithm updates to continually refine and improve strategies.
   

Campaign Management:

• Create, launch, and manage paid search campaigns ensuring they are properly structured and optimized for maximum performance.
• Regularly review and optimize campaign budgets, bids, and targeting settings to maximize ROI.
• Monitor keyword performance and adjust bidding based on performance data.
• Perform A/B testing on ad copy, landing pages to improve performance and optimize conversion rates.

Expertise in Mobile app tracking:

• Manage and optimize paid advertising campaigns across mobile app platforms
• Implement and maintain tracking solutions using AppsFlyer and Firebase
• Develop strategies to overcome app tracking limitations in privacy-first environments

Performance Analysis and Reporting:

• Utilize analytics tools (e.g., SA360, Google Data Studio, ContentSquare) to analyse campaign performance and provide actionable insights.
• Monitor & report on campaign performance, including click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
• Leverage ContentSquare expertise to analyze user behavior, heatmaps and session replays, and develop data-driven recommendations for landing page optimizations that improve conversion rates.

Team Collaboration:

• Collaborate with cross-functional teams, including marketing, product, and analytics, to align paid search strategies with broader marketing and business objectives.
• Communicate effectively with internal stakeholders to ensure alignment and understanding of paid search initiatives.

What you’ll need for this role

Key Qualification Requirements:

• +3 years of experience in paid search, with a focus on mobile acquisition.
• Proven track record of scaling successfully paid search campaigns in multiple territories with demonstrated results in improving ROI and exceeding KPIs.
• Full professional proficiency in English and at best Spanish. Any other European language would be a plus.
• Deep understanding of Google Ads and Bing Ads. Working experience with other platforms a plus.
• Deep understanding of Firebase, Appsflyer & SKAds. Other mobile app tracking platforms a plus.
• Strong analytical skills, and the ability to create data-driven recommendations.
• Strong communication and stakeholder management skills, with the ability to work effectively with cross-functional teams.
• Bachelor's degree in marketing, Social Media/Paid Media, Communication, Business, Economics, Administration, or related field.
• Google Ads certification is preferred.

How we work

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

• Lead and Inspire: Drives trust, alignment, and enthusiasm
• Think Big: Focus on the problems that most impact commercial outcomes
• Champion the client: Understand and prioritise client's needs
• Deliver at pace: Push for fast, sustainable growth
• Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

The Perks

Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

• Competitive salary
• Private medical cover for you and your children
• Contribution to gym memberships
• Accident insurance provided by the Company
• Annual medical check provided by the Company
• Comprehensive global and local onboarding process – to the company and to your role
• Unlimited access to LinkedIn Learning Platform
• Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with annual budget for organizing events & projects that foster an open, diverse and inclusive culture
• Option to participate and create ESG initiatives based on IG Brighter Future Fund
• 2additional days off a year for voluntary work
• 1 additional day off to celebrate your Birthday 😊

Learn more about the Perks here!
 

Join us for this exciting journey. Apply now!

Number of openings

1