Position Overview - Paid Media Associate:
We're seeking a highly motivated and detail-oriented Paid Media Associate to support the planning, execution, optimization, and reporting of digital advertising campaigns. The role is critical in delivering measurable results and maximizing ROI for our clients across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and programmatic display. This position is perfect for someone passionate about digital marketing, experienced in managing paid campaigns, and eager to grow in a fast-paced, collaborative environment.
Job Duties and Responsibilities:
Digital Campaign Strategy & Execution:
- Assist in the planning, launch, and day-to-day management of multi-channel paid media campaigns (Search, Social, Display, Programmatic)
- Set up campaigns, including audience targeting, keyword strategy, ad copy creation, creative coordination, and budget management.
- Execute meticulous QA and ad trafficking processes to ensure flawless campaign launches.
- Conduct market research to support audience insights and competitive analysis.
- Monitor performance across all channels and use analytics tools (Google Analytics, Google Tag Manager, platform insights, etc) to track KPIs.
- Analyze performance by channel, keyword, creative, landing page, and audience to improve outcomes and achieve client KPIs.
- Assist in campaign reports and provide data-driven insights and recommendations for ongoing optimization.
- Partner with account management, design, and content teams to align campaign strategy with business objectives and creative assets.
- Ensure Campaign tagging, naming conventions, and tracking are consistent and brand-safe.
- Stay current with platform updates, emerging tools, and industry best practices.
Job Requirements & Key Competencies:
- Bachelor's degree in Business, Advertising, Marketing, Communications, or a related field.
- 1-3 years of experience in digital marketing, advertising, or media planning (agency or in-house).
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads; TikTok Ads, and Microsoft/Bing Ads is a plus.
- Strong understanding of performance marketing KPIs, campaign optimization, and digital media strategies.
- Familiarity with analytics platforms (GA4, Google Tag Manager, Google Data Studio).
- Proficient in Excel/Google Sheets; PowerPoint proficiency is a plus.
- Ability to manage multiple projects, deadlines, and client relationships in a fast-paced environment.
- Strong written and verbal communication skills.
Benefits:
- Health coverage + other H&W benefits, vision care, dental coverage, 401K.
- Full tech stack, tools, and other resources provided by demandDrive.
- Positive team culture + environment.
- Team events.
- Flexible PTO.
- Hybrid work model.
Similar Jobs
What We Do
demandDrive is an industry-leading integrated sales and marketing agency. We provide clients with enterprise-quality sales & marketing solutions to help them optimize their processes and increase revenue growth. We are defined through our dedication to developing holistic sales & marketing strategies that fit within our clients’ existing framework in a way that optimizes for organizational growth. Our capabilities go beyond simple plug-and-play sales & marketing services (though we can do that too!), as we work with every individual client to find a solution unique to their needs. We utilize an integrated approach to identify needs across every clients’ revenue generating departments that combines the flexibility of outsourcing with the expertise and continued development of a close-knit internal team. We have collected top honors such as being named to the Inc. 5000 list of fastest growing private companies in the US 7 years in a row. Head over to our website to discover our suite of solutions & services to see how we can help you reach your growth goals!
Why Work With Us
Our culture is what allows us to provide the service we do for our clients in the B2B technology space. Our focus on employee-led growth has not only opened up tremendous opportunities for our reps, but they have in turn done the same for our clients. As our co-founders say: “Take care of your employees, and they'll take care of the business."
Gallery
