Paid Media and Digital Manager

Paid Media and Digital Manager
Level: Journeyman  |  Work Location: Remote
ABOUT THE ROLE
Red Carrot is seeking a Paid Media and Digital Manager to support media strategy, execution, and performance reporting for a federal program. This role brings strong hands-on experience managing paid media across digital platforms and contributes to broader media efforts under the strategic guidance of the Director.
KEY RESPONSIBILITIES

• Support cross-channel media planning and execution with strategic guidance from the Director
• Manage digital advertising efforts across platforms including Meta, Google, LinkedIn, and others
• Monitor campaign performance, analyze results, and deliver actionable reporting
• Use analytics tools to assess performance trends, audience behavior, and media effectiveness
• Advise internal teams on paid media and digital best practices and lead execution of relevant tactics, including paid advertising creative production
• Collaborate with strategists and creatives to ensure integrated execution across channels
• Conduct light SEO performance monitoring and reporting to inform content and media decisions
• Leverage AI-enabled platforms and features for campaign optimization, audience insights, and efficiency where appropriate
• May be responsible for other duties as assigned

• 5–7 years of experience in paid media and digital marketing, including hands-on campaign execution and reporting
• Experience managing paid media on social and search platforms (Meta Ads Manager, Google Ads, etc.)
• Basic understanding of SEO and content performance optimization
• Familiarity with analytics tools including Google Analytics, Google Tag Manager, SEMrush, and platform-specific dashboards
• Comfortable making platform recommendations and optimizing campaigns based on performance data
• Federal government experience strongly preferred