Senior Paid Growth Marketer

Posted 12 Days Ago
Be an Early Applicant
San Mateo, Rizal, Calabarzon, PHL
In-Office
190K-225K Annually
Senior level
Software • Generative AI
The Role
Lead full-funnel paid marketing across search, social, display, OOH, and developer channels. Manage multi-million-dollar budgets, build attribution frameworks connecting spend to pipeline, and run structured experimentation programs. Partner with Sales, Product, and Finance to align campaigns with launches, sales cycles, and ICP targeting. Analyze performance, optimize for efficiency, monitor advertising trends, and help build Fireworks’ paid growth capabilities.
Summary Generated by Built In
About Us:

Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. Founded by the team behind PyTorch and backed by AMD, Atreides, Benchmark Capital, Index Ventures, Lightspeed, NVIDIA, Sequoia Capital, and TCV, Fireworks powers production AI with hundreds of state-of-the-art open models across text, image, embedding, audio, and multimodal workloads. Today, Fireworks is a Series D company valued at $17.5 billion, bringing together an ambitious, collaborative team that's building the future of enterprise AI.

About the Role

Fireworks is building one of the most important infrastructure platforms in AI. Just like frontier open-source inference enables sustainable unit economics for our customers, we are building a sustainable growth engine to drive demand gen for the Fireworks business. We're hiring a Senior Paid Growth Marketer to lead all paid marketing programs across the full funnel, from awareness to engagement and activation.

This is a hands-on role. You'll manage multi-million dollar budgets with analytical rigor, build the measurement infrastructure that connects spend to pipeline, and develop Fireworks' internal capacity for structured paid experimentation. You'll also think strategically about where the paid landscape is heading and position us ahead of it.

You'll report into the Director of Growth and partner closely with Sales and Product to align paid programs with product launches, sales cycles, and ICP targeting. The ideal candidate will bring a strong growth mindset to everything they do, using AI as a productivity accelerant to move faster and operate more effectively than any traditional paid marketer could.

Responsibilities

  • Own paid strategy and execution across paid search, social, display, OOH, and developer-focused channels

  • Manage and optimize a multi-million dollar ad budget, with full accountability for efficiency and attributable pipeline.

  • Build and maintain attribution and measurement frameworks that connect spend to pipeline with real signal

  • Lead Fireworks' paid experimentation program — hypothesis, execution, readout, iteration

  • Partner with Sales, Product, and Finance teams to align paid programs with cross-functional dependencies.

  • Track the evolution of the advertising ecosystem and proactively build that thinking into our roadmap.

You Might Be a Fit If You

  • Have 6+ years of hands-on paid marketing experience, including direct ownership of multi-million dollar annual budgets

  • Have driven measurable, efficient growth for a B2B SaaS or developer-facing product(s)

  • Are analytically fluent and can pull your own data and share insights succinctly.

  • Have built and run structured experimentation programs within cross-functional teams

  • Actively use AI tools to accelerate your work and see that as a core part of how great marketers operate today

  • Communicate clearly and concisely: you can align a sales partner, brief a product manager, and update leadership without losing the thread

  • Adept at navigating ambiguity and bias to action; the paid playbook here is still being written and you're excited to write it

Preferred Qualifications

  • Experience marketing developer tools, APIs, or infrastructure products

  • Familiarity with the API inference provider ecosystem

  • Experience standing up or evolving marketing measurement infrastructure

Why Fireworks

  • Join a lean, high-impact marketing team where your work directly drives company growth

  • Own a meaningful budget and build programs from the ground up

  • Collaborate with world-class engineers, researchers, and operators at the frontier of AI

  • Competitive base salary, strong equity, and long-term upside

Why Fireworks?
  • Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.

  • Build What’s Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.

  • Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.

  • Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.

Fireworks AI is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all innovators.

Skills Required

  • 6+ years of hands-on paid marketing experience
  • Direct ownership of multi-million-dollar annual budgets
  • Experience driving measurable, efficient growth for B2B SaaS or developer-facing products
  • Strong analytical skills, including independently pulling data and communicating insights
  • Experience building and running structured experimentation programs with cross-functional teams
  • Active use of AI tools to accelerate marketing work
  • Clear and concise communication with Sales, Product, and leadership stakeholders
  • Ability to navigate ambiguity and take action
  • Experience marketing developer tools, APIs, or infrastructure products
  • Familiarity with the API inference provider ecosystem
  • Experience establishing or evolving marketing measurement infrastructure
Am I A Good Fit?
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The Company
HQ: Redwood City, CA
63 Employees
Year Founded: 2022

What We Do

Fireworks.ai offers generative AI platform as a service. We optimize for rapid product iteration building on top of gen AI as well as minimizing cost to serve. https://fireworks.ai/careers

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